Real Estate Tech Round-Up

Colorado’s Largest RE/MAX Affiliate Adopts Buyside Platform

Arvada-based RE/MAX Alliance, the largest RE/MAX affiliate in Colorado and one of the top 15 largest brokerages in the country by annual sales volume, has launched a new platform for its agents to provide unprecedented insight into real-time buyer demand in their marketplace. Powered by data analytics and marketing company Buyside, the platform aggregates buyer activity across major real estate search portals, brokerage websites, property showing applications and more, helping identify prospective buyers for a specific home.

“We’re committed to providing best-in-class technology tools to our agents and the customers they serve. Buyside brings us powerful insights about what’s happening in the marketplace and allows us to more effectively bring buyers and sellers together,” said Chad Ochsner, Broker/Owner of RE/MAX Alliance.

Buyside is now live on RE/MAX Alliance’s brokerage website, www.HomesinColorado.com, providing prospective sellers access to multiple valuations for their home, a buyer demand heat-map as well as a list of ‘Featured Buyers’ who are actively searching for a similar property. The data driven platform from Buyside will generate additional listing opportunities for the brokerage and help facilitate faster, more efficient transactions, giving RE/MAX Alliance’s 800+ sales professionals a significant competitive advantage.

Luxury Presence, Lion & Orb Team Up to Offer Co-branded Sites

Public relations startup Lion & Orb has formed a partnership with real estate marketing firm Luxury Presence to offer a new service that promises to bolster digital presence for agents and brokerages.

Luxury Presence website design, development, and maintenance services along with digital market strategies, including SEO, social media, advertising, and content marketing. The firm currently provides website and digital marketing services to 17 of the top 100 real estate agents and brokerages on the lists of national real estate rankings compiled by REAL Trends and Wall Street Journal national rankings.

With its proven public relations strategy and deep industry experience, Lion & Orb will bring increased visibility to Luxury Presence’s web design and strategic approach to marketing. Together, the two companies will be creating customized websites, social media marketing, go-to-market launch plans and media reports to maximize the visibility and reach of each new campaign for brokers and agents.

The co-branded Lion & Orb and Luxury Presence websites and marketing campaigns can now be ordered through www.luxurypresence.com.

Rental Beast Teams with HomeFinder

Rental Beast, a fully integrated SaaS platform in the real estate market with a comprehensive listing database of over 6 million rentals nationwide, is integrating its rental application tool, Apply Now, with the real estate portal, HomeFinder.com.

Rental Beast is an end-to-end leasing platform with access to residential rental listings not found on the Multiple Listing Service. It provides a unique and holistic experience to the rental market by offering its brokerage firm partners and real estate agents the largest rental inventory, a large pool of consumer leads and lead generation platform and cutting-edge industry tools and effective agent training.

Apply Now, Rental Beast’s free, online application tool simplifies the application process for all parties involved. It allows brokers, agents, landlords, and tenants to track and view the rental application from its inception, to completion. It provides a credit check, a background check, and an eviction history.

HomeFinder.com and its predecessor, Homescape.com, has been online serving consumers since 1999, making it the oldest surviving real estate portal in the country. The iconic real estate portal was recently acquired in February of 2017 by a group of entrepreneurs from Orange County, California and currently has offices in Irvine, CA; Chicago, IL; Gainesville, FL. and Baltimore, MD.

This partnership will fuse Apply Now with all listings found on HomeFinder.com allowing their clients to process multitudes of applications. HomeFinder gets access to Rental Beast’s application tool that provides an eviction history, a background check, and a credit check. Rental Beast features its application tool on all HomeFinder listings.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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