Opendoor has announced a new initiative, the Opendoor Agent Partner Program, which pairs buyers and sellers with highly-rated real estate agents when it is the customer’s best option. As a culmination of Opendoor’s work with agents over the past four-plus years, the program will provide a new way for local agents across Florida markets (Orlando, Tampa, and Jacksonville) to build their businesses with high-intent, high-converting leads. To start, when someone requests an offer on their home from Opendoor but it’s outside of its buying criteria -- either by home location, condition or price point -- it will refer the customer to one of these vetted agent partners.
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Opendoor says it has worked closely with a small group of agents over the past year to develop the program. Agents in Orlando, Tampa and Jacksonville will be able to apply to join. What’s new and notable about the program is that Opendoor doesn’t require agent partners to pay upfront for the referrals and Opendoor is able to pass savings on to local homeowners by offering a $1500 credit to agent partner clients who sell to Opendoor.
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