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News From Around the Industry: Expansions, New Products, and More

Mar 7, 2020 11:04:00 AM

News from around the real estate industry about franchise expansions, new products, marketing initiatives and more.

 

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National Land Realty Expands Footprint in Florida

National Land Realty, the nation’s fastest growing real estate land brokerage company specializing in farm, ranch, plantation, timber, recreational, and commercial development properties, today announced that Crosby & Associates, Inc | Agriculture and Commercial has agreed to a merger of the two firms.

Highly regarded for its proprietary land touring technology, Land Tour 360™, as well as its GIS land mapping system, LandBase™, which catalogues land data in extremely detailed ways, National Land Realty makes it easy for customers to view and zero in on the right property in the right place.

To learn more, visit www.nationalland.com.

 

New Luxury Study by Coldwell Banker

Rich people, they’re just like the rest of us. Turns out, luxury homebuyers seek out close knit communities over glamorous zip codes, and they’re flocking to cities and neighborhoods where they’re getting more for their money.

Coldwell Banker Global Luxury recently released “The Report,” a comprehensive profile of emerging luxury markets and buyers, as well as an overall view of the luxury market. “The Report” combines analysis of sales data with interviews of dozens of agents who provide on-the-ground perspectives from diverse real estate markets.

What markets are displaying strength thanks to growing numbers of affluent buyers who are looking beyond the coastal luxury hotspots?

• Boise, Idaho

• Charleston, South Carolina

• Colorado Springs, Colorado

• Cincinnati, Ohio

• Fort Worth, Texas

Download the report here.

 

BETTER HOMES AND GARDENS REAL ESTATE ADDS PRESENCE IN SOUTHERN NEW MEXICO WITH AFFILIATION OF STEINBORN & ASSOCIATES REAL ESTATE, THE AREA’S TOP COMPANY IN OVERALL PRODUCTION


Better Homes and Gardens Real Estate LLC, a Realogy (NYSE: RLGY) brand, announced that Steinborn & Associates Real Estate, a company that has been a community leader for over 50 years, has affiliated with Better Homes and Gardens® Real Estate.  Now  known as Better Homes and Gardens Real Estate Steinborn & Associates, the firm is headquartered in Las Cruces, NM. 
The company is led by co-owners Amy and John Hummer, who acquired the firm in 2006.  In 2019, the company generated approximately 1,300 transactions equating to $244 million in sales volume prior to its affiliation, ranking it number one in overall production among all real estate companies in Southern New Mexico.

More info: Better Homes and Gardens Real Estate LLC

HOULIHAN LAWRENCE INTRODUCES “ENVISION, A HIGHER LEVEL CONCIERGE”

Houlihan Lawrence, the leading real estate brokerage serving New York City’s northern suburbs, announces the launch of Envision, A Higher Level Concierge. Exclusively available to clients working with one of Houlihan Lawrence’s agents in Connecticut, the progressive new service connects sellers directly with designers to help prepare a property for sale with no up-front cost, until the property closes.*

Powered by Zoom Casa, a concierge platform for home sellers, Envision, A Higher Level Concierge provides Houlihan Lawrence clients access to vast, customized and professional home-preparation and cosmetic options including deep cleaning, cosmetic updates, general repairs, professional staging services, window treatments, landscaping, decluttering and moving and packing services. Recognizing an important yet underserved need in the marketplace, the platform also entails specialized moving services for seniors who need additional support during their home-selling process.

To get more information, please visit www.envisionconcierge.com.

 

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Moving concierge service MooveGuru launches exclusive partnership with digital insurance broker Mylo

Mylo, the digital broker transforming insurance shopping, has been selected by industry-leading moving concierge service MooveGuru as their exclusive insurance partner. Customers of over 300 real estate brokerages will benefit from this strategic partnership by gaining fast, easy access to expert home insurance recommendations, online quote comparisons from multiple carriers, and personalized advice from licensed agents.

MooveGuru is a concierge solution for real estate brokerages who wish to provide moving services to their clients, including ERA, Keller Williams, Better Homes and Gardens Real Estate, Berkshire Hathaway, Century 21, Realty One Group, and The Realty Alliance. Mylo enhances their value by giving time-crunched homebuyers an easy path to the insurance they need to move into new homes. They can now compare digital quotes from leading carriers, get coverage recommendations, and purchase top-rated products for home, renters, auto, flood, umbrella and more. Because Mylo has carrier partners in all 50 states, they are able to find solutions in a wide range of geographical areas.

For more information, visit ChooseMylo.com and MooveGuru.com


Sotheby's International Realty Achieves Record $114 Billion in Global Sales Volume in 2019


Sotheby’s International Realty is pleased to announce that its affiliated brokers and sales professionals achieved more than $114 billion USD in global sales volume, the highest annual U.S. sales volume performance in the history of the brand. $102 billion USD of the global sales volume was achieved in the U.S., marking another record accomplishment for the brand.

“In 2019, the Sotheby’s International Realty® brand continued to achieve solid growth,” said Philip White, president and chief executive officer for Sotheby’s International Realty. “The brand expanded into new countries and territories and entered new markets in the U.S. We continued to make strategic business decisions that benefitted both our independent sales associates and affiliate companies. I am immensely proud of the hard work and dedication from our vast global network, and I look forward to continuing this momentum in 2020.”

For more information, visit www.sothebysrealty.com.

NAGLREP LAUNCHES LGBT MORTGAGE ADVISORY GROUP

The National Association of Gay and Lesbian Real Estate Professionals (NAGLREP) has announced the launch of its LGBT Mortgage Advisory Group to represent the interests of LGBT home buyers and mortgage professionals focusing on advocacy, education and empowerment. The LGBT Mortgage Advisory Group is chaired by Kimber White, president elect of the National Association of Mortgage Brokers (NAMB). In October, White will become the first openly gay President in NAMB’s 47-year history. Valerie Saunders, Executive Director of the NAMB, is the LGBT Mortgage Advisory Group co-chair.

The LGBT Mortgage Advisory Group will work to create policy towards ending discrimination in any phase of the mortgage process. It will also identify opportunities to increase the LGBT homeownership rate which Freddie Mac reports at 49%, far below the national figure of 65%. Additionally the group will work to showcase the lending industry as a viable career for LGBTs.

Visit www.naglrep.com for more information.

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