Hooptown Bracketology takes a "shot" at determining who would win this year's Men's College Basketball Tournament if big data and housing stats, not game stats, competed.
This March, Coldwell Banker Real Estate LLC is bringing a new level of madness to tournament brackets. While others will be agonizing over hours of game footage, obsessively checking the Vegas odds and compulsively looking at sports stats, Coldwell Banker® will be using real estate data to fill out their tournament brackets, publishing them on March 13 and calling it Hooptown Bracketology.
"Watching the Tournament and filling out brackets is an annual event in homes across the country. This year we decided to have some fun when filling out our own brackets and test the power of real estate data and our tool, CBx. The Newest Hooptown bracket looks strong this year but we'll have to watch this year's games to see which bracket gets to cut down the nets in San Antonio."
- Charlie Young, president and CEO, Coldwell Banker Real Estate LLC
Hooptown Bracketology leverages a proprietary tool developed by Coldwell Banker called CBx to compare real estate data from each school's hometown – or "Hooptown" – to select predicted winners of each game. The brand will fill out five different Hooptown brackets: Most Expensive, Most Affordable, Easiest to Move to, Newest and Best for Singles.
The five predicted winners are below. To see each winner's road to victory, check out hooptown.coldwellbanker.com:
Hooptown Bracketology comes on the heels of the recently launched Coldwell Banker "Hoops" spot. The "Hoops" ad will air throughout the Tournament both online and on TV. "Hoops" can be viewed here.
Hooptown Bracketology is powered by CBx, the proprietary app from Coldwell Banker. The CBx app allows Coldwell Banker agents to harness big data to analyze markets and target buyers.
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