How U.S. brands became household names on a global scale.
Latest
Keep your friends close and your enemies closer, right? Frenemies delves into the issue targeting consumers using big data. You’ll want to pick up a copy of the highly entertaining book, Frenemies, by Ken Auletta, who delves into the world of marketing, advertising and the people and businesses in that arena. It’s a fascinating book. […]
What should brokers be focusing on with regards to a declining home sales market? The National Association of Realtors® reported that their Pending homes sales index reflected the fifth month in a row of declining home sales on an annualized basis. Five months of declining pending home sales indicate more than a seasonal flutter.
The brokerage industry struggles to track big data about the primary area of their business. Time to change. In working with numerous brokerage firms and both state and local associations of Realtors®, we’ve discovered that most of the large national firms, many regional brokerages and the National Association of Realtors® (NAR) are behind the curve […]
Instead, be a coach and help sales associates by turning talent into production. When I meet with real estate managers and executives, inevitably the topic of accountability pops up. We need to focus on accountability! Our people need to be more accountable, they say. But, I hardly ever hear the word accountability when I’m with […]
Mergers and Acquisitions Soaring Scott Wright, REAL Trends director of mergers and acquisitions, recently wrote about the boom in valuation activity and how the variety of valuations were well above any levels in prior years. This is true for all brands, business models and regions of the United States and Canada. Not all are about […]
Community-Centric Blog Strategy Think of the blogs that you like to read. Are they strictly about real estate? Probably not. They are typically a blend of your passions, interests, and career. So why should your blog contain only real estate or real estate technology information? The purpose of creating a community-centric blog is to communicate […]
VR Maker is an application which allows real estate professionals to create a 360-degree listing presentation from your smartphone.
Crye-Leike, the nation’s third-largest independent real estate firm, announced that they have made a deal with Lone Wolf Technologies (Lone Wolf), the North American leader in residential real estate software, to provide TransactionDesk® as an additional benefit to all real estate professionals in their company.
Boosting Presence in Metro-Washington, D.C. Residential Real Estate Market