Promoting Green Features in Both Residential and Commercial Listings With Earth Day right around the corner, members of the National Association of Realtors® are doubling down on their commitment to promote environmentally friendly home features, adopt green business practices and encourage a culture of sustainability in real estate. With this in mind, NAR is releasing […]
Does Marijuana Legalization Lead to High Times for Real Estate? The house in a Denver suburb was a modest brick ranch. The listing agent, Matthew Barry, with HomeSmart Cherry Creek Properties, described it as having an “amazing location…close to bars, restaurants and shopping.”
Balancing a Client-first Strategy in an Always-on Digital World Most real estate professionals are not marketers by trade. Most agents love and thrive on social interaction, finding joy in the relationships they build with prospective homebuyers and their communities. Unfortunately, the never-ending lead generation and management cycle often has agents grasping for the hottest new […]
The NALA Upgrades Platform for Online Reputation Management The NALA, a marketing specialist for small and medium-sized businesses, recently redesigned its Reputation & Directory Management (RDM) platform with more features, including Google Analytics, Google Promotional Posts, review widgets, and additional review sites including Zillow. The platform gives small and mid-sized businesses a more active and […]
Flat-fee Brokerage Reali Acquires Online Lender, Lenda Reali, a California-based real estate tech company, has acquired Lenda, an online direct mortgage lender with proprietary technology that allows homeowners to complete their refinance or home loans online.
Quicken Loans Partners with Vrbo on Mortgage Program for Vacation Rentals Traditionally, short-term rental income could not be used to qualify for a mortgage. Detroit-based Quicken Loans has strategically partnered with Vrbo®, a platform for people seeking vacation rentals, to allow rental income earned through Vrbo to be used to qualify for a mortgage refinance. This […]
Housing Report: Spring Homebuying Season Has Slowest Start in 5 Years Kicking off the spring homebuying season, March sales climbed almost 29 percent over February, according to the RE/MAX National Housing Report, which is the slowest start in five years. March 2019 sales are 8.6 percent lower than March 2018.
REAL Trends in partnership with Deluxe Branded Marketing Launches Promotional Materials for Brokerage Companies Featured on The REAL Trends Five Hundred Brokerage Report
With nearly half of homebuyers this year being first-timers, real estate professionals can help the nervous customer in numerous ways By many estimates, first-time buyers will make up about half of all buyers this year, and more than six in 10 of these will be millennials. One poll indicated that 45 percent of millennials (ages 22 […]
REAL Trending Episode 43
