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Gen Z is the next generation of home buyers, and they’re fast on the rise. Find out how to market real estate to buyers in this demographic.

Hint: FOMO = Fear of Missing Out. And, you definitely want to create that feeling in a recruitment interview. Here’s how to create a burning desire for a recruit to join your brokerage.

While the pandemic slowed down global investment in U.S. real estate, it never totally stopped. And, says Anthony HItt, CEO and president of Engel and Völkers Americas, despite the social unrest and contentious political scene in the U.S., it’s still a safe haven for global investors.

The pandemic has widened the United States’ racial wealth gap, and Black communities have suffered some of the worst health-related and economic consequences as a result.

When planning an email campaign to generate buyer and seller leads, the right real estate subject line may be just as important as the actual content. Unless someone opens the message, the content goes right into the trash.

With a clear strategy for growth on individual productivity and recruiting, this Game Changer understands the important of having a laser-like focus.

Are office exclusives the new pocket listings? Yes, some real estate professionals say.

It can’t last forever, that’s what long-time real estate professionals are saying about this market. And, it looks like they may be correct. While home values are breaking records, there’s been a slight bump in inventory, says a new report.

Oregon recently passed a bill banning love letters, letters from home buyers to sellers discussing why they should be picked to buy the home. Does this mean the end of love letters?

The National Association of Realtors new report outlines potential solutions to America’s housing shortage.