Coldwell Banker Sea Coast Advantage Merges With Coldwell Banker First

Coldwell Banker Sea Coast Advantage Expands Reach

Coldwell Banker Sea Coast Advantage recently announced that it is merging with Coldwell Banker First. The addition will provide added value for clients and extend the geographic reach of the brand in eastern North Carolina to Havelock, Cedar Point, and the surrounding areas. Coldwell Banker Sea Coast Advantage leaders said the move is a facet of their fluid, adaptable business model, which ensures buyers and sellers experience the ultimate in local knowledge and customer service, along with the backing and support of a brand that is respected worldwide.

The Coldwell Banker Advantage family of companies will now include Coldwell Banker Sea Coast Advantage, serving Southeastern NC from Havelock down to Calabash, Coldwell Banker Advantage, serving Raleigh, Fayetteville, and Southern Pines, Coldwell Banker Willis-Smith serving the New Bern area, and Coldwell Banker Chicora Advantage serving the greater Myrtle Beach and Georgetown, SC areas.

“With our network of 43 offices and over 1,300 agents, we can provide local insight and a rapid, effective response for clients across Eastern North Carolina and Northeastern South Carolina,” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. “We could not be more excited about this, as Coldwell Banker First is a great company with a proven track record and phenomenal leadership.”

“Coldwell Banker First Realty and Coldwell Banker Sea Coast Advantage have a long history of working together in the interest of their clients.  We are delighted to become a part of the Coldwell Banker Sea Coast Advantage family as we know this will enable us to enhance our service levels to our current and prospective clients as well as expanding Coldwell Banker Sea Coast Advantage’s presence in the area,” said Leontine Zambrano of Coldwell Banker First.

“This merger will provide our agents, buyers, and sellers with the benefits of a vast referral network, advanced technology to streamline transactions, and revitalized social media campaigns,” added Ric Fountain also of Coldwell Banker First.

With the merger, Zambrano and Fountain will remain in their current roles. Owners of the firm will include Tim Milam of Coldwell Banker Sea Coast Advantage, Gary Rabon, president of Coldwell Banker Advantage in Raleigh,  and Ralph Huff, president of Coldwell Banker Advantage in Fayetteville.

“All of our regional offices are led by a local owner with deep community ties and extensive area knowledge, gained from many years of working in their respective markets. When you combine that with the exceptional brand reputation and support of Coldwell Banker, what you have is a level of representation that is simply unsurpassed,” added Milam.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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