Coldwell Banker Sets Out to Find Loving Homes for Dogs
Coldwell Banker Real Estate and Adopt-a-Pet.com partner for third annual Homes for Dogs Project
Coldwell Banker Real Estate LLC and Adopt-a-Pet.com are teaming up for the third annual Homes for Dogs National Pet Adoption Weekend. Hundreds of Coldwell Banker® affiliated offices across the United States and Canada are hosting adoption events in conjunction with animal shelters and rescue groups in their local communities.
The National Pet Adoption Weekend is a continuation of the “Homes for Dogs Project,” which the Coldwell Banker brand launched in 2015 in collaboration with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website. Since the project’s launch, the two organizations have helped facilitate tens of thousands of adoptions.
Throughout the Coldwell Banker network, Homes for Dogs National Pet Adoption Weekend serves as an outlet for affiliated agents to express their passion for this cause and make an impact in their local communities.
“My own dogs have brought so much happiness into my life, and truly made my house feel like ‘home,’” said Chris Cortazzo, the brand’s No. 1 top-performing sales associate and Global Luxury specialist affiliated with the Malibu West office of Coldwell Banker Residential Brokerage. “It’s immensely rewarding to be able to give others the chance to experience the joy that a pet can bring to their lives. My favorite part of the day is coming home to wagging tails.”
Cortazzo is partnering with Paw Works to host an adoption event at the Malibu Farmers Market on Sunday, October 14.
As part of the campaign, the Coldwell Banker brand debuted the ad, “Old Dog, New Dog,” a story of young girl who makes her family’s house feel like home by adopting an older dog. The ad was ranked by Ace Metrix as the highest-rated real estate ad of 2018, and the second highest-rated real estate ad of all time, right behind the 2017 Coldwell Banker ad, “Somebody to Love.”
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