Coldwell Banker Advantage Expands Into Greensboro, Inston-Salem, Triad market By Joining With Coldwell Banker Triad, Realtors

Coldwell Banker Advantage Expands Into Greensboro, Inston-Salem, Triad market By Joining With Coldwell Banker Triad, Realtors

Combined Firm Now Has More than 550 Agents and 18 Offices Covering Triangle to Triad

Company Also Becomes First in North Carolina to Launch New Coldwell Banker Logo

Coldwell Banker Advantage

Longtime RDU Triangle real estate leader Coldwell Banker Advantage announced today that it has joined forces with the Piedmont Triad regional power and award-winning Coldwell Banker Triad, Realtors; who has won the Triad’s Best Real Estate Company award in both 2018 and 2019. The enhanced Coldwell Banker Advantage now has more than 550 agents in 18 offices serving the Triangle and Triad regions.

Coldwell Banker Triad, Realtors owner Beverly Godfrey will stay with the combined firm in a leadership role joining CEO Gary Rabon. Her five offices and 200-plus agents will now do business as Coldwell Banker Advantage.

Coldwell Banker Advantage, which was founded in 1987 and headquartered in Raleigh, is part of the Coldwell Banker Advantage Family of Companies, the top Coldwell Banker franchise in the Carolinas and the second largest in the brand with $3.7 billion in sales volume in 2018..

The combined group also includes Coldwell Banker Seacoast Advantage (based in Wilmington, N.C.), Coldwell Banker Chicora Advantage (Myrtle Beach, S.C.), Coldwell Banker Advantage (Fayetteville, N.C.) and Coldwell Banker Willis-Smith (New Bern, N.C). There are more than 1,600 agents affiliated with the firms.

“Several years ago Beverly and I discussed about potentially joining together,” Rabon said. “Real estate is such a competitive industry and it demands great resources to continuously empower our agents to work best with their clients. The new Coldwell Banker Advantage’s powerful support group and proximity made this something I felt we needed to do.”

All Coldwell Banker Advantage agents will also enjoy the recently launched Business Incubation System designed to assist agents in growing their businesses.

“We believe that agents deserve proper resources, support and consultative services throughout the different phases of their real estate career,” Rabon said. “Their needs differ by individual, experience and other circumstances and we’re confident our agents will thrive within our company.

We also have taken a strong stance in helping agents if they have a desire to create or grow a team. Our focus has always been on the agent with the understanding that the more well-prepared they are the better service they can provide their clients.”

Regarding being one of the first with the new Coldwell Banker logo change.

“Coldwell Banker has such a long and rich heritage as a leader in the real estate industry,” Rabon said. “But it was time for a refresh and the use of the star is powerful. The North Star is a visual representation of the brand’s commitment to excellence, with a fresh, stylish look that still pays homage to the storied 113 year-history. It is an honor to be chosen to launch the new look here in North Carolina.”

The national rollout of the new logo is scheduled to begin in January.

About Coldwell Banker Advantage

Coldwell Banker Advantage was founded in 1987 and has more than 550 agents working in 18 offices throughout the Triangle and Piedmont Triad Regions including Apex, Burrlington, Cary, Chapel Hill, Clayton, Clarkesville, Creedmoor, Durham, Garner, Goldsboro, Greensboro, Henderson, High Point, Kernersville Littleton, Raleigh, Wake Forest, and Winston-Salem.

The company has been part of the Coldwell Banker brand’s Chairman’s Circle, indicative of the most successful affiliated companies for the last 32 years. Coldwell Banker Advantage is also part of the Coldwell Banker Advantage family of companies including Coldwell Banker Advantage in Raleigh and Triad, Fayetteville and Southern Pines, Coldwell Banker Willis-Smith in New Bern, Coldwell Banker Chicora Advantage offices in Myrtle Beach, and Coldwell Banker Seacoast Advantage in Wilmington with over 1,600 agents who produced $3.7 billion in sales and nearly 16,300 transactions in 2018. For more information visit

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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