Atlanta’s Path & Post Brokerage Now Offers iBuyer Services

Atlanta’s Path & Post Brokerage Now Offers iBuyer Services

“If you can’t beat ’em, join ’em,” might be the philosophy behind a growing number of traditional brokerages now offering iBuyer services. Recently, an independent brokerage, Atlanta-based Path & Post Real Estate, joined the fray. In May, it announced a new division of its firm called Path & Post Offers, offering its services to sellers who want a quick sale with no showings.

Path & Post

Becky Babcock and Brad Nix, broker/owners of Path & Post

 

“Our program is innovative because it combines the best of the national iBuyer options, like Zillow Offers, Opendoor, and Offerpad, along with a Path & Post local offer and a market approach for an easy side-by-side comparison of the costs and bottom line net to the seller,” said CEO and co-owner/broker Becky Babcock.

The seller will receive a simple one-page report comparing offers as well as a full market analysis showing the seller the option of listing and marketing to a wider audience.

Babcock said sellers can use Path & Post as “a trusted advisor to navigate national instant offers, analyzing the fine print to protect the seller’s best interests, while also giving sellers a local instant offer.”

Path & Post Real Estate serves the north metro Atlanta area and ranks among the top teams in the U.S., named One of America’s Best by REAL Trends.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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