5 Ways Real Estate Leaders Can Reboot For Change in 2021

As a challenging year winds down, companies are sifting through what worked and what didn’t as they prepare to reboot for 2021 after dealing with the many difficulties brought on by the pandemic.

And if a business is planning significant changes in its operations in the New Year, the leadership team’s empathy for the workforce is vital in the process, says Joel Patterson (www.JoelPatterson.com), a workplace culture expert, founder of The Vested Group and ForbesBooks author of The Big Commitment: Solving The Mysteries Of Your ERP Implementation.

“Leaders need to be empathetic to help their employees manage stress and stay productive, especially in these unprecedented times,” Patterson says. “The holidays always add stress, but company transitions heading into the New Year, magnified by the uncertainty we all face due to COVID-19, can send that stress off the charts.

“For example, when a company installs new software or makes other major changes in operations and processes, the end users and middle managers can really feel it as the company tries to ensure those transitions are smooth. Having the human touch from company leadership is critical, as is providing proper training and giving confidence to middle management as their teams implement those systems.”

Patterson offers tips on how leaders can lower stress and keep morale high while implementing changes:

• Start with acknowledging the emotional side of change. “There are unexpected twists and turns to any big change in company operations,” Patterson says. “Employees have to adjust to new processes – sometimes after having done things the same way for many years. This learning curve can understandably cause panic. Employees can be resistant to learning how to make it work to their advantage. Leaders need to expect these reactions and develop a plan based on empathy in order to deal with it.”
• Know how to listen. “True listening means listening with open ears, open eyes and an open heart,” Patterson says. “It means paying attention to body language, to tone of voice, to the hidden emotions behind what’s being said. You’ll always gain more from listening than from speaking.”
• Know what empathy is. “For a leader, empathy is more than listening and nodding your understanding; it’s understanding that your employees have their own working and communicating styles and a life separate from work,” Patterson says. “In stressful, uncomfortable times like these when change is thrust upon them, you can stay connected with them by making them feel more comfortable. Leaders can begin to do that when they put themselves in their employees’ shoes to better understand things from their perspective.”
• Build a culture of psychological safety. Allowing people to feel free to air their concerns and speak their truths during change and upheaval can do wonders for the work culture in the long run. “The foundation becomes stronger because of the trust factor,” Patterson says. “Leaders understand the challenges that exist through the organization, which helps them be more effective in leading their teams through change.”
• Emphasize “change energy” over “change fatigue.” “The best organizations understand that there is no endpoint to change,” Patterson says. “Change is for the greater good of continual evolution collectively and individually. Therefore, there are no excuses like being fatigued by change. Instead, leaders need to sell change as a necessary energizer that benefits everyone. Show the workforce how the new systems can work in their favor, not against them.”

Joel Patterson (www.JoelPatterson.com) is the founder of The Vested Group, a business technology consulting firm in the Dallas, Texas, area, and ForbesBooks author of The Big Commitment: Solving The Mysteries Of Your ERP Implementation. He has worked in the consulting field for over 20 years. Patterson began his consulting career at Arthur Andersen and Capgemini before helping found Lucidity Consulting Group in 2001.