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The Words Hold Power: 5 Content Management Insights for Agents

Sep 16, 2020 3:46:04 AM

A while back, the best way to find your dream home was through advertisements. People were used to keeping an eye on sale boards on the street and listings from real estate agents. Today, along with several other aspects of life, the real estate industry has largely moved online.

In fact, the latest NAR reports reveal that 52% of home buyers resorted to the Internet to find new houses. In comparison, only 29% turned to real estate agents. 

Considering this dramatic shift, it is imperative that real estate agents step up their tech game to establish their online presence. One of the means to achieve that is through content and digital marketing.

In this article, you will find some insights on content marketing and management that can be used to your advantage in the real estate industry.

Successful businessman looking through keyhole

Building Prospect Quality

Not long ago, the only means to pitch to your clients was through meetings and explaining to them about your services. Today, carefully curated content can inform your potential client of your experience in the field, as well as your expertise. The right content ensures that the client knows your approach to real estate. An interview would be to confirm that they want to hire you as an agent.

Content marketing and managing goals serve your client with helpful information and details on the previous sales. Here's a not so obvious tip - you can get essay help on EssayHub online writing service and connect with content creators who can boost your search engine ranking with relevant articles. A content-led strategy can encourage a potential client to choose you, and make it easier for them to find you as well.

Optimizing Digital Presence for Local Searches

Unlike many digital services, real estate is one industry that is highly focused on the location. Consequently, it is important that when you launch your website, you optimize it for the local audience.

Today, 46% of consumer searches concern local information. This means that your audience will pay attention to your website only if it addresses their concerns about the local area and provides specific information. 

Homebuyers are curious about the local community, the lifestyle, the job opportunities, and the prices. Local SEO is an inevitable element in real estate content marketing to ensure that the searches lead to your services.

Real estate SEO has to focus on on-page and off-page optimization and landing pages, as well as local customer reviews. Customers are looking for real estate agents who can offer value. 

The conventional brochure-looking websites are getting replaced by comprehensive informational portfolios. You need to build a content-rich website that answers all the questions exhibiting your experience and professionalism.

Leveraging Social Media

Over 70% of Realtors use social media as an integral part of their marketing endeavors. If you are an aspiring real estate agent, one of the best places to start would be coming up with a social media profile. You can do this even before you become professionally licensed.

Social media platforms such as Facebook, Instagram, YouTube, and Twitter are essential spaces to focus on. Having a business page on these networks can help you attract a new audience and cater to their specific needs. Clients are also browsing social media pages to find new properties and use them as a channel to connect to the agents.

Elegant hand holding tablet with chalk drawn social media symbols above

Working With a CRM

Customer relationship management is perhaps the most crucial part of a real estate agent's career. Unlike before, customers demand a new level of communication and engagement from the agent. This requires one to be on top of all communication channels, including social media, website, and phone.

An effective CRM can fill this gap by connecting agents with relevant leads and compiling the documentation. CRM usage as a business solution has increased from 15% in 2010 to 97% in 2019. Real estate and property management are some of the sectors that stand to benefit the most from CRMs.

The content management system that is easy to use can assist you in managing leads, handling follow-ups, monitoring commissions, referrals, and almost every aspect of your sale.

Focus on User-Developed Content

Much like any other service, customer reviews and testimonials are the most significant endorsement any business can receive. The perks of content marketing are that you can highlight your success stories to engage with your audience.

Any client looking for a real estate agent is spoilt with all the choices available. While content marketing is necessary, you also have to make sure that you stand out from the crowd. The more you succeed in providing proofs of your happy clients, the better it is for your reputation. 

These can be through testimonials, reviews, or videos for your social media or aunty engaging content that convinces users of your success in the field.

Final Words

The digital age comes with brilliant and powerful opportunities for any newcomers. At the same time, the abundant information available online also makes your consumers more knowledgeable. This means that they might not rely solely on your opinion.

Hence, the real estate agent's role is evolving as a person who offers guidance for buying, selling, or rental process. The spirit is to capitalize on the new opportunities by embracing the right technology. There is plenty of room to get creative in the field, and content management is an effectual way to reach your goal.

Victoria DavisVictoria Davis is an experienced content creator and a qualified expert on Communications and Management. Being one of the leading writers at EssayHub essay help service, she also loves sharing her ideas on different subjects with a broader audience.



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