June 5, 2018 | Archive

The Impact of Technology

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Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine.see full bio

If technology is a truly sustainable competitive advantage, then why does Redfin need to discount its charges to consumers?

If technology is a truly sustainable competitive advantage, then why does Compass have to acquire agents to build its business?

PAST NEWSLETTER ARTICLE: If They Build It – Will They Come?

If technology is a truly sustainable competitive advantage, then why can’t we find evidence that brokerage firms that are huge users of tech have any different levels of productivity or profit margins than those that aren’t big users?

Once Berkshire Hathaway, Keller Williams, Realogy and RE/MAX all have fully developed and integrated platforms, or at least ones that are mostly indistinguishable from each other and other realty firms, how will they be any more differentiated from each other than they are today?

3d rendering of a row of luxury townhouses along a street

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