It’s true. More buyers and sellers than ever are using a real estate agent, and they choose one that was referred to them by someone they trust.
The California Association of Realtors®, The CE Shop and REAL Trends joined forces to produce a 2018 Harris Insights & Analytics study of recent buyers and sellers, and there’s good news for the industry.
While a more detailed report will be released soon, here are some high-level conclusions.
by “agents who had listings similar to what I am looking for (64%), “looking at websites with ratings of agents (62%) and having a personal relationship with the agent (57%).
The California Association of Realtors, the CE Shop, and REAL Trends will be releasing more detailed information, shortly.
The study was conducted in June-July 2018 and was composed of approximately 1,000 families who had bought or sold a home in the prior six months. Harris Insights & Analytics is among the most respected research firms in the world. REAL Trends has used them four times since 2001 to do similar studies.
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