Seattle-based Windermere Real Estate has launched Windermere Offers, a program that allows the brokerage’s clients to see iBuyer offers on their home in addition to more traditional offers.
The program is powered by zavvie, a real estate software company whose white-label platform helps sellers compare offers from iBuyers.
Windermere Offers will be available to homeowners in Arizona, California, Colorado, Idaho, Montana, Nevada, Oregon, Utah, and Washington.
“Windemere Offers provides our clients with all their options in one place,” OB Jacobi, president of Windermere Real Estate, said in a prepared statement.
According to the company, agents using Windermere Offers can help sellers choose between an instant sale, an iBuyer, a buy-before-you-sell offer, or listing their homes on the open market. The technology will help sellers see how much instant cash an iBuyer is offering for their home and give them the option to buy a new home before selling their current home, said Jacobi.
Windermere Real Estate said in a statement that agents can also help buyers compare between cash offers, mortgage options, or “homeownership accelerator (rent-to-own)” programs.
“Consumers want to see all their options as there are more of them than ever before. They also want a trusted professional to help select the best path for their situation,” Jacobi said.
Windermere operates in 10 states with more than 300 offices and 7,000 agents. The brokerage claims to have closed 77,000 home sales for more than $50 billion in dollar volume last year, which puts it in the top 10 of the biggest brokerages in the country. (Windermere declined to participate in the RealTrends rankings.)
The iBuyer space is something of a misnomer at present – Redfin in the fall became the latest to wind down its iBuying operations, and the stocks of Offerpad and Opendoor have been hammered. Opendoor, whose CEO Eric Wu just resigned, has been focused on offloading inventory more than buying of late.
