Who’s likely to sell their home in 2022?

New Selling Persona Report analyzes which home selling sectors are like to be active in the next year.

Artificial intelligence is becoming a must-have technology for real estate professionals in today’s market. Finding listings is like finding a needle in a haystack.

TKI, a software development company, now has a quarterly “Selling Persona Report” that showcases which home selling sectors may be most active in the next 6-12 months.

The AI-powered predictive analytics platform, called nSkope, predicts that families with school-aged children will make up more than 20% of U.S. home sales in the coming months.

Using proprietary algorithms enhanced by artificial intelligence to analyze over 300 data points and identify patterns and correlations fuel its predictions for 128 million properties in 95% of U.S. ZIP codes.

It identified 6.5 million homes that are most likely to be listed for sale within the next 6-12 months. These predictions help real estate professionals identify potential prospects with data and insight that allows for more targeted marketing and greater conversion rates.

“One of the challenges we expect to see over the next year is the continued lack of listings coming from the older demographics,” said Tom Gamble, co-founder and CEO of TKI. “Over the last 10-15 years, this group has redefined how and where they want to retire and are seemingly content to remain in their current homes for the foreseeable future.”

Gamble pointed out that nSkope found the Southern states may be the most active home-selling region over the next 6-12 months with approximately 40% of all predicted homes falling in Texas, Oklahoma, Arkansas, Mississippi, Louisiana, Georgia, Florida, Tennessee, South Carolina, North Carolina, Kentucky, Virginia and West Virginia. Sales activity may also be robust in the West followed by the Midwest and Northeast.

The top five profiles for potential sellers nationwide include:

ProfileProfile Definition% of All Predicted Sales
School-aged FamilyA household representing a family with children in grades K-12.21.5%
FamiliesA household with at least one child at least 18 years old still defined as living at home.16.7%
Mature HouseholdsConsists of empty nesters or adults with no children that are not yet at retirement age.10.3%
SinglesA household that has one adult and no children reported.10.0%
RetireesA household with homeowners that are within retirement age.6.9%

Methodology: More than 128 million households were included in a January 22, 2022 report that utilized more than 300 data points to discover the 6.5 million homes likely to be listed over the next 6-12 months.