AgentIndustry Voices

Things to consider when picking a real estate coach

Starting out in the real estate industry is not easy. Many agents decide to hire a real estate coach to ensure their success. A real estate coach will provide guidance and accountability when it comes to how to build your business with specific tactics like finding leads, nurturing relationships, and successfully closing deals.

But it’s important to choose the coach that’s right for you. You must find someone with experience that you can relate to and will be there for you when you need them. This article will review the things you should consider when picking a real estate coach, so you make a smart hiring decision.

What is a Real Estate Coach?

A real estate coach is a mentor who sees what you can’t see and that provides guidance throughout your career. They’ll teach you much more than you learn in real estate school: They offer marketing tips, advice on how to deal with clients, insight on how to move forward financially and general support. They can assist with more specific things like schedule, time management tactics, revenue producing activities and get you off on the right track in the industry.

Why You Might Want a Real Estate Coach?

A real estate coach is an investment in yourself that has shown to have it’s share of benefits. Here are some to consider.

  • More Income: A real estate coach is a major investment. It can cost anywhere from $500 to $5,000 per month to hire one. But they tend to produce higher financial gains making them more than worth the money.
  • They Understand Marketing: Every business needs a strong marketing campaign. A real estate coach will be familiar with all aspects of in-person and online real estate marketing giving you the tools you need to build your business.
  • They Can Help You Work with Your Strengths and Weaknesses: To be a powerful agent, you must be able to play on your strengths and downplay your weaknesses. These characteristics can be hard for you to recognize in yourself. A coach will identify your positive traits and help you make the most of them while assisting you in working on your weak spots.
  • They are a Sounding Board: Starting out as a real estate agent is stressful. You will find yourself needing someone to discuss your personal and professional issues with. A real estate coach will be there to talk about anything and everything for long periods of time.
  • They Help You Develop a Long-Term Plan: Your real estate coach should provide clarity, so you are able to determine short- and long-term goals. They will assist you in creating a plan for achieving those goals over time.
  • They Assist with Time Management: We all know time is money. A real estate coach will give you tools for improved time management so you can work more efficiently, reduce waste, and increase income.
  • They Reduce Costly Mistakes: When you start out in the real estate field, you may make mistakes that end up costing you money. A real estate coach will provide their expertise in helping you avoid costly mistakes so you can protect your bottom line.
  • They Provide Objective Feedback: Real estate agents often work independently making it difficult for them to get the feedback they need. A real estate coach will provide objective feedback that allows you to focus on making improvements that will be beneficial in the future.

What to Look for When Picking a Real Estate Coach

A real estate coach can be extremely beneficial for your career, but this will only apply if you find the individual that’s right for you. Here are some things to look for when picking a coach that’s best suited to your needs.

  • A Proven Track Record: It’s advisable to choose a coach with a proven track record for helping other agents become successful. This information may be available on their website, or you may find helpful online reviews.
  • Relatability: Your coach should be someone you get along with and can relate to. This will be something you can determine during your first meeting. He or she should be someone you instantly click with. If you don’t feel comfortable with the person, the relationship isn’t worth pursuing.
  • Accessibility: Your real estate coach should be available to you when you need them. Some may have limits in place as far as their availability so make sure their schedule suits your needs. You should also find out the channels they can be reached through such as video calls, emails, phone and more. Generally, the more access you have, the better.
  • Cost: Real estate coaches are not cheap. We are all familiar with the saying, ‘You get what you pay for’. However, everyone has a budget in place. It’s important to strike a balance between affordability and quality of service.
  • Innovation: Anyone who researches the internet enough can come up with suggestions for how to move forward in a real estate career. Your coach should have out of the box ideas that go beyond what you might find in websites and blogs. Your initial interview should give you a clue regarding what they can bring to the table.
  • Familiarity with Pitfalls: A coach should be familiar with the problems real estate agents face early in their career and they should be able to provide unique and effective solutions.
  • Lead Generation: Lead generation is very important in the real estate industry. You need to continually bring in high quality leads that are likely to lead to conversions. A coach should be able to tell you how he or she can assist with lead generation to ensure your business is a success.
  • In for the Long Haul: A real estate coaching relationship is meant to be long term. In the early stages, a coach will be able to give you a lot of advice on how to move forward with your career. But will they be able to continue teaching you when you are more experienced? It’s essential to ask your coach about a long-term plan before deciding to hire them.

The right real estate coach will help you make smart decisions that move your career forward. Now that you know what to look for when hiring one, you are ready to choose someone who is best suited to your professional goals. We wish you the best of luck getting a strong start in the industry.