Ryan Serhant’s eponymous brokerage Serhant. is coming to the Hamptons, according to an announcement on Monday.
The brokerage has signed a lease for a multi-structure compound in the Southampton hamlet of Water Mill along Montauk Highway, a main access road to the Hamptons. The new office, known as Serhant. House Hamptons, will open this summer. The complex will house a “lounge area and experiential space” for clients, a co-working space for agents, as well as an outpost of the brokerage’s in-house film and production team, Serhant Studios.
“We’re building a real estate brokerage for the future, and that includes the way we think about office space,” Serhant said in a statement. “Like our headquarters in Manhattan, Serhant. House Hamptons will be designed to be somewhere agents want to be — it won’t be a cube farm, but rather a gathering space designed to inspire networking, collaboration, and a strong company culture, empowering everyone who visits to achieve success.”
In a press statement, the brokerage said that this physical expansion will give a boost to its already existing operations in the area.
“The Hamptons is one of the most incredible luxury real estate markets in the world; I have always had an active presence here, across all price points, and I’m excited to be bringing our firm to the Hamptons to better serve our local agents and clients,” Serhant said in a statement.
The Hamptons office will include Serhant.’s “signature division,” an arm of the brokerage that focuses on luxury clients and properties prices at $10 million of higher. Services provided to clients of the “signature division” include marketing and property experts, as well as the brokerage’s white glove service.
This is the brokerage’s second physical office location. Serhant. opened its Soho office in September and revealed a sneak peek of the brokerage’s centralized location and virtual world “UNIVERS.” in early March.
Serhant. will face competition from Douglas Elliman, Corcoran Group, Compass, as well as many boutique firms, like Bespoke Real Estate and Hedgerow Exclusive Properties, as it attempts to scale and gain market share in the Hamptons.