Real EstateBrokerage

RentPath announces rebrand to Rent., calls move its “most significant evolution”

Digital marketing solutions provider also launches an enhanced marketing and property management product suite

Rental industry digital marketing solutions provider, RentPath announced Tuesday it has rebranded to Rent. — that’s Rent, period.

Rent. was acquired by Redfin in April 2021. Its network of rental listing services include Rent.com, Rentals.com, ApartmentGuide.com and Redfin’s newly launched rental service. According to Rent. CEO Jon Ziglar, the rebrand will not affect any of Rent.’s listing partners.

“This is the company’s most significant evolution in a nearly 50-year history of serving the rental industry,” Ziglar said. “This is much more than a name change. It is the outward signal of our evolution from an advertising company to a technology and software driven company.”

Along with the rebrand, Rent. also announced the launch of a variety of new features in its listing service, RentMarketplace, including automated profile sync to help manage Google business profiles, 3D floor plans, and request-a-tour functionality on all listings. In addition, the company announced the expansion of its RentSocial marketing through the launch of its Snapchat advertising service, and the launch of RentEngage, an engagement solutions platform that helps with lead nurturing and renter assistance through 24/7 and call center support and email functionality.

Ziglar said the rebrand and the enhanced product suite will help clients, such as property managers, expand their reach and improve their efficiency.

“The launch of Rent. is a continuation of the growth and momentum the company has experienced over the last year, beginning with the Redfin acquisition in April 2021, and the restructuring of the business around this new vision,” Ziglar said.

Redfin, which acquired Rent. in 2021, announced that it is laying off 6% of its work force or roughly 470 employees. The layoffs come as the Fed implements the largest mortgage rate hike since 1994 and housing market conditions remain uncertain.  

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