February 18, 2022 | Archive

Redfin losses soar amid iBuying ramp up

9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d
Matthew Blake was HousingWire's senior real estate reporter, covering the people, battles and changes in one of the most elemental parts of the U.S. economy. Before joining HousingWire, Blake reported on real estate for The Real Deal, and covered media and entertainment for the Los Angeles Business Journal.see full bio
Housing Market Crash image

You can’t please all the people all of the time, but Redfin is a unique real estate brokerage, an instant homebuyer, a popular listings website, a platform for renters, a mortgage company, a title company, a concierge service, and a research service on the U.S. housing market.

What does that all add up to? A company that posted a $110 million dollar loss in 2021, a sextuple leap from the $19 million lost in 2020. Redfin is projecting similar, if not higher losses, in upcoming quarters as it incorporates multiple moving parts.

The loss was accompanied by rapid growth. Redfin posted $1.9 billion in 2021 revenue, a 108% jump from 2020.

As with rival Zillow, Redfin grew its 2021 revenue and losses due to iBuying. The company’s properties division, home to iBuying arm RedfinNow, saw revenue rocket to $881 million in 2021 compared to $210 million in 2020, a year when the company partly paused iBuying due to COVID-19.

Redfin CEO Glenn Kelman claimed on an earnings call Thursday that his company is running a profitable iBuying business. The $881 million in revenue did exceed a $871 million “cost of revenue.” But this “gross profit” imagines a world where none of the company’s $367 million in operating expenses went to iBuying.

In fact, operating expenses were split among Redfin Now, Redfin’s 16-year-old brokerage division, and its mortgage arm. >>>>Continued on HousingWire.com

This article was originally published by HousingWire. The full article is available on HousingWire.com for HW+ Members.

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please