BrokerageReal Estate Tech

Ocusell launches new service for brokers

The aim of this service is to help MLSs integrate with new technology, products and services

Ocusell, a company providing enterprise listing solutions for brokers, launched a new service for MLSs that they say solve business rule mismatches and allow faster integration of new technology solutions, the company announced on Thursday.

“MLSs are accelerating the integration with technology partners and more MLSs are merging and changing their systems provider or adding others,” said Hayden Rieveschl, co-founder and CEO of Ocusell, in a statement. “Ocusell will manage the heavy lifting for the MLS to ensure their rules are always current.”

The aim of this service is to help MLSs integrate with new technology, products and services, and navigate the business rules and regulations brokers need to interact with MLSs.

According to the statement, Ocusell tries to help brokers list properties to multiple MLSs through a single data entry interface. 

Rieveschl, a former hedge fund professional, founded Ocusell with Alex Taylor, who was then an employee at Dotloop (now part of Zillow). Together, they encountered and tried to solve the problem of hamstringing MLSs of various sizes while trying to deploy new technology quickly.