Movers & Shakers: BHGRE, HomeSmart, Realogy & Offerpad

News about people, mergers and acquisitions in the real estate industry.


Better Homes and Gardens Real Estate LLC announced that Senter, REALTORS has affiliated with the brand. The third-generation family-owned company, specializing in residential and commercial real estate sales, is headquartered in Abilene, Texas. It will continue to serve the west Texas region, including Abilene, Tuscola, and The Big Country and will do business as Better Homes and Gardens Real Estate Senter, REALTORS.

HomeSmart Partners with MarkedSafe™ to Offer Buyers a New Standard in Healthy Homes

HomeSmart International has partnered with MarkedSafe™ to launch the exclusive Residential Shield Program, a system to safely disinfect and deodorize all touch surfaces and indoor air, providing buyers with a home that is MarkedSafe™ and Certified-Sanitized™.

Using EPA-registered and CDC-aligned products, The MarkedSafe™ Program disinfects every surface, ductwork, and hvac system to hospital-grade standards. Not only are these products effective in removing 99.999% of micro-organisms from the environment, but they’re also safe for kids, pets, and plants. Treated and tested, your MarkedSafe™ quantifiable report ensures that your home has been MarkedSafe™ and Certified-Sanitized™, giving you peace of mind as you begin to make your new house a home.

Through HomeSmart International’s exclusive partnership, homebuyers working with a HomeSmart agent have access to this service.

“At HomeSmart, we consistently work to be innovators in our industry and this partnership and offering showcases just that,” said President of HomeSmart International, Ashley Bowers. “Not only do we work to make things seamless and safe for our agents, but for our buyers and sellers, too. We believe that this can be the new standard of care for the real estate industry.”


Better Homes and Gardens Real Estate LLC announced that Blue Team Realty in Paradise, Calif., has affiliated with the BHGRE® brand to become Better Homes and Gardens Real Estate Welcome Home.

Cindy Haskett, owner of Better Homes and Gardens Real Estate Welcome Home, has had a distinguished career as a top agent, along with serving as former president of the Paradise Board of Realtors and Paradise Chamber of Commerce. She is also a former member of the Paradise Rotary Board of Directors.

Prior to the 2018 fire, Haskett’s firm was responsible for nearly 300 transactions annually. The company recently expanded its presence into Chico and Oroville and now fully serves the 220,000 residents in Butte County, located approximately two hours north of Sacramento.

Castle Edge Insurance Introduces New Name – Realogy Insurance Agency

Castle Edge Insurance Agency, Inc., one of the nation’s leading independent providers of personal lines insurance products, announced today that it has changed its corporate name to Realogy Insurance Agency, Inc. The company, which operates within the Realogy Title Group segment of Realogy Holdings Corp. (NYSE: RLGY), provides homeowners and other personal lines insurance to consumers, primarily through relationships with real estate brokers and mortgage lenders.

“Over the past few months, our team has been working hard to shape a new vision for our company, one that’s focused on active collaboration with our business associates across the Realogy family,” said Troy Singleton, President of Realogy Insurance. “As a symbol of our commitment, we’re changing our name to Realogy Insurance Agency. Our new identity speaks to the importance of partnership, and we look forward to playing an integral role in the Realogy value chain, helping deliver an outstanding homebuying experience, through agents and lenders, to our mutual clients.”

Realogy Insurance consultants help consumers shop for and secure the homeowners insurance they need to protect their homes, while providing the proof of insurance required to ensure a timely closing. The company’s one-stop shopping process offers real-time access to a variety of insurance providers through a 100% virtual experience that allows consumers to compare pricing from a host of both national and regional insurance providers.

Offerpad Adds New Chief Growth Officer and Chief Legal Officer in Executive Team Build-out 

As part of its strategy to advance its Real Estate Solutions Center and future business plans, real estate tech innovator Offerpad, based in Phoenix, Arizona, announces the expansion of its Executive Team.

 David Connelly, previously with Citigroup (NYSE: C), joins Offerpad as the company’s new Chief Growth Officer, and from Taylor Morrison Home Corporation (NYSE: TMHC), Ben Aronovitch has been hired as its new Chief Legal Officer. Connelly and Aronovitch join Offerpad’s team of executives who, together, have decades of combined real estate expertise and experience at companies such as American Express, Coupang, DoorDash, GoDaddy, Morgan Stanley and Pulte Homes, among others.

“With the addition of David and Ben, we’ve made the best real estate team in the world even better” said Offerpad Founder and CEO Brian Bair. “Their extensive expertise and past experience will help move Offerpad through the next exciting phase of our growth and development. With these two innovative leaders on board, Offerpad will continue to respond to and provide even more new solutions to enhance the changing marketplace and meet all of our customers’ real estate needs.”