Lone Wolf continues tech buying spree

Lone Wolf acquisitions of HomeSpotter and LionDesk bring CRM, digital marketing, and showings into company’s real estate technology suite for agents, brokers, MLSs, and associations.

Lone Wolf Technologies is not-so-quietly continuing its acquisitions of tech companies that can round out its technology suite. The latest include LionDesk and HomeSpotter. With these strategic acquisitions, Lone Wolf’s end-to-end technology suite now encompasses digital marketing, lead generation, customer relationship management (CRM), showings, comparative market analysis (CMA), digital forms and signatures, transaction management, back office and accounting, business insights, and recruiting. most comprehensive digital technology suite for agents, brokers, MLSs, and associations in real estate today.

In October 2020, Lone Wolf Technologies announced that funds managed by Stone Point Capital LLC will become Lone Wolf’s lead institutional investor, powering the next phase of the company’s growth. At the time, RealTrends spoke with CEO Jimmy Kelly about the transition. “The first priority for us is to continue with investments that we’re currently making in our core solutions.” He notes that this acquisition will “accelerate the roadmap investment we already have to make sure existing customers get full value. The next phase is to look for opportunities to add existing value through partnerships in our digital marketplace, or from building or acquiring new solutions that are complementary to that transaction experience in the overall residential real estate continuum.”

These recent acquisitions are part of that accelerated growth. “We’re thrilled to welcome LionDesk and HomeSpotter into the fold today,” said Kelly. “These acquisitions embody our mission to simplify real estate. We’re bringing the best technology together to dramatically simplify the work that agents and brokers do every day. But this is more than just connecting the dots. From lead to close to commission, we’re helping agents and brokers get a leading edge in a competitive marketplace and elevate the real estate experience they provide to buyers and sellers today.”

LionDesk is used by over 165,000 real estate professionals in the U.S. The company’s intelligent CRM software makes it easier for agents to engage with clients by consolidating several communication channels, including video, email, text, calls, and AI-enabled lead follow-up, into one intelligent system. Lone Wolf will integrate LionDesk into its Agent Cloud, Broker Cloud, and MLS/Association Cloud to provide a critical CRM component.

HomeSpotter integrates with over 300 MLSs and reaches over 500,000 real estate agents across North America. The company offers three solutions, Connect, Boost, and Spacio, to provide agents with automated digital marketing for listings and open houses, a modern MLS front-end mobile app, and an online client collaboration platform. HomeSpotter adds essential digital marketing, lead generation, and relationship nurturing components to Lone Wolf’s technology suite, as well as the opportunity to begin applying predictive ROI analysis by connecting to Back Office and leveraging Lone Wolf’s data science capabilities. Lone Wolf will connect both LionDesk and HomeSpotter, and also invest in HomeSpotter’s open house and showings solution, Spacio, to expand and enhance its functionality.

These acquisitions follow several recent moves from Lone Wolf, as the company seeks to lead the evolution of real estate technology to incorporate consumer tools, connected experiences, and smart technologies like AI and machine learning. In February, Lone Wolf released Digital Title Orders in Lone Wolf Transactions in collaboration with several leading title insurance companies in the U.S. In April, Lone Wolf released the new broker edition of Cloud CMA, featuring visually stunning CMAs and a two-way integration with Lone Wolf Transactions (zipForm Edition and TransactionDesk Edition). In early May, the company also released real

estate’s first AI-powered recruiting solution, Recruit, helping brokers find the best agents—who are also the best fit for their brokerage—through its data-driven ‘fit score’. Each of these innovations puts modern, connected, and consumer-friendly tools in the hands of real estate professionals at a time when they’re needed the most.

“Consumer expectations are rapidly evolving,” said Matt Keenan, CRO of Lone Wolf. “With these acquisitions and innovations, we’re helping real estate respond. Our goal is to provide the real estate world with the kind of intelligent and modern tech it needs to not only meet these new expectations but surpass them. So real estate professionals everywhere can amaze their buyers and sellers and stay at the center of the transaction in a digital era.”