BrokerageIndustry VoicesNewsletter

Leadership that propels your real estate brokerage to success

What may have worked for you and your brokerage in the past has likely changed forever over the course of the last couple of years as we saw record-breaking market numbers and increased complexity across brokerage operations.

What lessons have you learned? Has your brokerage seen increasing success in all areas or is its growth being stunted by the many moving factors of our “new reality”? What else can we do as leaders to propel the brokerage’s success while keeping everyone motivated and performing? Now is a good time to be asking yourself these questions and evaluating your leadership strength on all levels.

A strong foundation

As a brokerage leader, you’re faced with managing the many aspects of your organization. With frequently moving parts it’s easy to get wrapped in quick, short-term solutions to issues with longevity. But when that foundation starts to crack, and you continuously fall into reactionary mode, you’re faced with the task of creating a more sustainable solution that will avoid the problem arising again in the future.

What hasn’t worked for you in your brokerage in the last six to nine months? What problems have arisen time and time again and are “eating up” your time? Start with reflecting on the processes no longer serving you and focusing on rebuilding a strong foundation that will support the sustainable success you’re looking for.

A clear vision

A strong brokerage needs a vision that clearly outlines the overall goal or direction for the business. As a leader, every decision that you make over time, as small as it may seem, will have an impact and will either move the needle of your brokerage towards or away from that vision. Is your vision clear and easily defined? If you are unsure of your vision, how are you able to effectively communicate expectations and a common goal to your agents and employees? Getting clear on your vision is the basis of growth for your brokerage to flourish and allows for agents and staff to have a defined direction that is in alignment with all aspects of the brokerage. In the end, you will have built a strong foundation that puts the vision at the forefront of all decision making, which in turn creates consistency along the way.

An empathetic leadership style

With ongoing changes in the marketplace and regulations among a multitude of other factors, your agents and support staff’s needs and dealings are constantly changing, as well. Coming from a place of empathy and letting agents and staff know they can count on you as a leader is vital to the well-being of your brokerage.

By offering support and solutions not only to agents but also your staff members who tirelessly support the agents in a fast-paced market builds trust, credibility and ultimately addresses costly turnover rates. Being considerate of their needs, time, resources will help bridge the gap and make your overall operations run more smoothly.

Perhaps now more than ever does leadership matter and taking a close look at ways to fine tune your brokerage operations can yield tremendous results. And by reflecting on past mistakes or triumphs, leading with empathy and understanding, and articulating a clear vision based on a strong foundation, you will reach new heights in your success as a brokerage leader.

Marion Weiler is brokerage growth strategist and CEO of Weiler International LLC

This column does not necessarily reflect the opinion of RealTrends’ editorial department and its owners.

To contact the author of this story:
Marion Weiler at marion@weilerinternational.com

To contact the editor responsible for this story:
Tracey Velt at tvelt@realtrends.com

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