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Keller Williams launches commercial real estate CRM

Partnership with RealNex results in KW Commercial RealNex platform

Keller Williams is partnering with real estate technology solutions provider RealNex on an exclusive commercial real estate client relationship management platform, according to an announcement made on Monday.

Through this partnership, KW Commercial brokers and agents gain access to RealNex Navigator, the tech company’s CRM-plus solution.

“The KW Commercial RealNex platform brings together a complete suite of marketing and business tools for our agents to thrive, while also maintaining our culture and brand promises,” Cynthia Lee, the executive leader of strategy and growth at KW Commercial, said in a statement.

The KW Commercial RealNex platform streamlines all aspects of the commercial sales process by allowing users to build and maintain client relationships, manage leads, launch customizable marketing campaigns and reports, create custom listings websites, match buyers with properties and tenants with space, and protect critical documents, the company said. In addition, the platform functions on both desktop and mobile settings.

“In the coming months, we will further expand the value of our offering to the KW Commercial team with the introduction of our International Version, Auction Platform, Virtual Reality Platform and RealNex Data Solutions,” Mark Kingston, the executive chairman of RealNex, said in a statement.

Last Thursday, Keller Williams announced plans to open a new “master franchise” in Guyana. KW Guyana will be the brokerage’s ninth master franchise in South America.

Keller Williams Worldwide is currently looking into more expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia. Criteria for new licensees includes having a qualified leadership team grounded in the “Keller Williams culture,” located in an area with government, banking and judicial system stability and a higher maturity level for a real estate market.

In 2021, KWW saw an 88.7% increase in sales volume for transactions completed outside of the U.S. and Canada, for a total volume of $12.1 billion, according to the brokerage.