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The FTC alleges that Opendoor pitched its services to potential home sellers by saying they could make more money selling to the iBuyer than via the open market. The government says that was untrue.
Staying up to date on what is motivating buyers and sellers and creating a comprehensive marketing strategy to appeal to their wants and needs is crucial in gaining a competitive edge. Here, we outline steps you can take to diversify your campaigns, and why it’s vital to implement a multigenerational approach to marketing.