AgentReal Estate Tech

Happy Grasshopper, Chime integrate to offer market-driven agent content

The integration will enable Happy Grasshopper content to be sent automatically to Chime customers via smart lists

Happy Grasshopper, a content and marketing platform for agents and brokerages, has integrated with Chime Solution Suite, a real estate CRM, IDX, team management and lead generation platform, to provide agents with “market-driven and market-specific content.” The goal of the integration, according to Happy Grasshopper, is to help agents generate more leads and sales. 

“One of the areas where agents and brokers really struggle is finding the right content for all their marketing efforts, whether it is for Social Media, email campaigns or SMS to their database, and we at Chime are not experts so to have Happy Grasshopper as an integration partner is great and makes total sense,” said Stuart Sim, vice president of industry development and brand ambassador at Chime, in a prepared statement.

The Happy Grasshopper platform works by creating specialized messaging to foster relationships through media like emails, texts, voicemails, handwritten cards, and social media posts. With this integration, Happy Grasshopper’s content will be uploaded into the Chime database. The AI system will then automatically send the content to Chime customers by using smart lists. 

By utilizing this tool, agents no longer have to think about the content they want to create. The system will instead provide the market-specific content Chime needs to take the “heavy lifting off of agents and broker owners’ shoulders,” the release states.

“We have many customers on Chime and have always had great respect for their company. Partnering with them presented a great opportunity to get more content out there for realtors to help grow their business,” Happy Grasshopper CEO Dan Stewart said.

Arizona-based Chime is a subsidiary of Renren and currently has about 50,000 customers. Last November, the company launched a lead-generation geo-farming feature that combines local market intelligence with AI-powered marketing automation, which helps agents zero in on high-potential areas for marketing investments.

In September 2022, Chime acquired property management software company Rentancy.