NEW STUDY: What’s Driving Brokerage Profitability

WHAT’S DRIVING BROKERAGE PROFITABILITY?

REAL Trends has financial data on hundreds of residential brokerage firms across the nation. By far, the most important metric tracked is retained company dollar—how much the brokerage keeps after agents are paid.

With that number trending downward, brokerage firms are seeking ways to enhance that margin by being more valuable to their agents, such as through technology and other services.

After surveying hundreds of brokerages across the country, REAL Trends and Inside Real Estate took an in-depth look at the top five drivers influencing brokerage profitability and identified critical elements necessary to execute on them effectively.

Most Popular Articles

FTC fines Opendoor $62M for deceptive practices HW+

The FTC alleges that Opendoor pitched its services to potential home sellers by saying they could make more money selling to the iBuyer than via the open market. The government says that was untrue.

Aug 01, 2022 By

Latest Articles

Power buyer Ribbon lays off 136 employees HW+

Ribbon said the layoff decisions were based on what qualities the employees could offer the company, including “technical depth, institutional knowledge, domain expertise, strong customer service and qualities of a winning attitude, including collaboration, compassion and craftsmanship.”

Aug 08, 2022 By