AgentReal Estate Tech

Collabra Tech launches new digital marketing platform

Collabra Technology today introduced SphereBuilder, a comprehensive digital marketing platform that provides real estate professionals with data-driven insights, analytics, content and tools to build their digital sphere of influence in a world where effective digital marketing has become an essential element for the successful agent.

Credit Karma for real estate agents’ online presence

Patterned after the popular consumer application Credit Karma, real estate professionals start their SphereBuilder journey with a real-time digital marketing analytics tool. A proprietary algorithm reviews an agent’s real-time online presence, including Facebook, Google, Instagram, TikTok and Zillow, to create a SphereIndex Score. The score is compared against the SphereBuilder Local Pro Benchmark, which sets the bar for peak performance based on the digital marketing activities of top producers in the agent’s local area.

By comparing an agent’s SphereIndex Score to the Local Pro Benchmark, SphereBuilder provides agents with a clear understanding of how their digital marketing efforts measure up against the local competition. It also provides a set of recommendations to improve their score, including claiming and building online profiles and using the all-in-one SphereBuilder platform to create automated and curated listing and non-listing content, share on social media and develop paid advertising campaigns on Facebook, Google and Instagram.

“SphereBuilder solves an unmet need in the industry — one platform provides agents with instant insights into their digital marketing performance, sets them on a clear journey, and automates and simplifies the creation, sharing and advertising of engaging content,” said Russ Cofano, CEO of Collabra Technology, operator of SphereBuilder. “We are excited to launch this revolutionary new platform to help agents build their personal brand, stay top of mind with consumers in an increasingly online world and ultimately become the ‘know, like and trust’ agent in their local community.”

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