Anywhere, formerly known as Realogy, announced Thursday that it had rebranded its business units as part of its overall corporate refresh.
Realogy Franchise Group, which according to the firm includes over 21,000 offices and 332,000 independent sales associates in 119 countries and territories worldwide, will be rebranded as Anywhere Brands.
The firm’s brokerage group, formerly known as Realogy Brokerage Group, which includes brands such as Coldwell Banker, Corcoran and Sotheby’s International Realty, will be rebranded as Anywhere Advisors.
Finally, Realogy Title Group, which includes the firm’s title, mortgage and insurance business will be rebranded as Anywhere Integrated Services.
“The scale and synergy of our core businesses make Anywhere a global leader in real estate, and now, the renaming of these segments will more effectively highlight our renowned brokerage brands, trusted relationship with the consumer, and deep service integration,” Ryan Schneider, Anywhere’s president and chief executive officer, said in a statement.
The firm announced its corporate rebrand in early May during a firm investor day. It completed its corporate rebrand in early June, marked by ringing the opening bell at the New York Stock Exchange as it debuted its new NYSE ticker “HOUS.”