Real estate marketing is no cakewalk, and we inform you that before beginning to talk further. But once you walk into the industry and act on smart ideas, we assure you of its guaranteed success. At times new real estate firms face tremendous pressure of proving themselves in the industry while the existing ones have to take the heat of competitors. In brief, every venture present in the real estate sector has to prove itself to the clients to mark its success. In the real estate business, large capital is invested, and even an enormous purchasing amount has to be paid. This creates constant hustle for entrepreneurs, which can be dominated by some amazing real estate marketing ideas.

Marketing Ideas for Real Estate Industry That Will Mark Its Success

 “To be successful in real estate, you must always and consistently put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.” —Anthony Hitt

Some of the marketing ideas that commit to successful real estate venture are as follows:

Be Socially Present

The potential of your real estate venture depends largely on how dominatingly you are present socially on internet platforms. More than 44 percent of property buyers and 99 percent of youth take the help of the internet first before buying a property. Being a realtor, your website should be a true reflection of your business. It should be optimized and well-informative. Remember, site visitors, make great customers as they have chosen you after a thorough check. Maintaining the right social presence on multiple platforms is a dire need of time. Your website should display different property listings, client testimonials, and upcoming project details.

You can customize and design your website with the use of various tools and sections. Such as:

• Responsive designing
• IDX (internet data exchange) integration
• Blog section
• Testimonial content
• Landing pages for lead generation
• Area pages

Once a visitor opens your website, a detailed understanding should be provided of who you are, your business mission, area of expertise, and other related details. An ideal realtor website has segmented details on different pages to show clean details on all types of devices like laptop, desktop, tablet, and mobile phones.

Publish Market Quiz

Survey or quiz are a great way of engaging people and understanding their current demands from us as an entrepreneur. You can test your audience with a brief multiple choice question survey on the context of their interest. You can mention the question which raises their concern as a buyer and expectations from a seller. By broadening the scope of the market quickly, you will soon become acquainted with the market needs. Clients, too, feel special when their opinion is asked for and respected.

A marketing team can brainstorm on the topic and questions that cover the possible queries of the market. Remember not to be too geeky as that can annoy the participants and leave the survey/quiz midway. Instead, ensure to keep it light-hearted and exciting by adding an element of fun. To understand the different ways of putting a survey, pay attention to the image below. Your quiz can be based on anything depending on demographic location, lifestyle, age, and other related categories.

Image Source: https://placester.com/real-estate-marketing-academy/107-real-estate-marketing-ideas-agents

This might not be a tool to bring business but a key to understanding market analytics and expectations. You can also create contests where quiz winners will get an insight guide if they win. This will entice them to take the quiz seriously. A giveaway for such detailed information is a great deal for any realtor. Think about it!

Upload Content & Videos

As a real estate professional, you may face stressful competition at each stage of business. To keep your brand line different and unique, you can express content through videos. Yes, explainer videos are great as you can show an ongoing project and share details with the leads. It’s promising and brand building. 

Videos are exceptional if you want to pitch directly, yet pretending like it’s not a pitch. About 73 percent of real estate firms adopt the use of Facebook for their work. You can post videos on these social media platforms to generate awareness about your brand and market the projects. Tell your viewers why your company is the right choice for them. You can ask them to comment on queries if they have any. 

This way, you can also seek their email address as to get back with assistance for them. By a small step like this, you can build up an email list. Although videos are generally meant for serious business, however, it can also act as an engaging tool or business idea for real estate firms.

Opt for Email Automation

Let’s accept it that emails are great for marketing your emails. Email typing can be a tedious task that may put off the creativity and productivity of team members. Not to forget, it can also become almost impossible to be always available to respond to emails. You know there’s a pile of queries every day. It is believed that clients who had abandoned their purchase are likely to complete it by 4x times with email automation reminders. Email automation is crucial if you don’t believe in wasting time and use it wisely. 

We recommend you so because email automation will save the date, time, and every small detail to send emails timely. Especially on festivals and occasions, email automation can be significant. It customizes your emails and creates different sections based on the client type. With no second thoughts, we believe in the wonders of email automation.

Optimize Your Database

Email list and client data hold a very special place to escalate the marketing level. A dead or invalid database is simply a burden with no use. Instead, it is vital to optimizing your database to ensure to make a market difference whenever needed. A well-segmented list can be made on the grounds of existing clients, new prospects, qualified agents, sold projects, upcoming projects, successful projects, booked projects, etc. There are plenty of ways to segment the data to ensure a well-organized repository.

Design a Virtual Tour: In current times, hosting a web event is the need of the hour. It has a very responsive result, as well. A web event or webinar helps you connect the old ties and welcome the new ones. About 60 percent of companies aim to host webinars for generating loyalty in clients. You can communicate your ideas, projects, and any upcoming launch over a web event with the help of images, graphs, scales, and more. All will access your video. This will also allow clients to ask their queries without having to come to your workspace. Webinars are hosted with an aim. Eighty-one percent of webinars contain Q&A session. It can be anything but compelling enough for people to join and stay at it till the end.

These events are hosted live and can also be seen later in case of reference. This marketing idea is great if you want to share your vision or knowledge with your client base about topics related to your specialty. It can be about the new fashion of real estate and how clients can benefit from it. A good webinar is attended by 20 percent to 40 percent qualified leads. Nowadays, marketing is entirely inbound, and therefore, hosting a webinar for free and exchanging thoughts will save your time for later hard work. It will also pitch for you and make your relationship with clients more stable and established. It may demand a lot of brainstorming to pull in a pleasant and engaging web seminar but will definitely leave the clients startled by the time they leave.

Remember your client’s time and journey with you must be special. They should be willing to take efforts to understand your vision behind your projects. Here comes the concept of Virtual tours. They are great to give a real-time experience to the buyers and sends a confident message too. Virtual tours can leverage the facility to bring the project to the door steps of the client. They can sit back at home and share your vision and their expectations all at the same time. Therefore, make sure you design some of your project’s virtual tour to see a new reaction of surprise on the client’s end.

Check out: https://www.youtube.com/watch?v=NfSGTdRYDEw#action=share

Host a Web Event

In current times, hosting a web event is the need of the hour. It has a very responsive result, as well. A web event or webinar helps you connect the old ties and welcome the new ones. About 60 percent of companies aim to host webinars for generating loyalty in clients. You can communicate your ideas, projects, and any upcoming launch over a web event with the help of images, graphs, scales, and more. All will access your video. This will also allow clients to ask their queries without having to come to your workspace. Webinars are hosted with an aim. Eighty-one percent of webinars contain Q&A session. It can be anything but compelling enough for people to join and stay at it till the end. 

These events are hosted live and can also be seen later in case of reference. This marketing idea is great if you want to share your vision or knowledge with your client base about topics related to your specialty. It can be about the new fashion of real estate and how clients can benefit from it. A good webinar is attended by 20 percent to 40 percent qualified leads. Nowadays, marketing is entirely inbound, and therefore, hosting a webinar for free and exchanging thoughts will save your time for later hard work. It will also pitch for you and make your relationship with clients more stable and established. It may demand a lot of brainstorming to pull in a pleasant and engaging web seminar but will definitely leave the clients startled by the time they leave. 

Ask for Feedback & Testimonials

Most of the prospects seek the help of client feedback and testimonials while browsing through your site. You may not be aware of the perks’ feedback that can bring on the purchase decision. Therefore, as a marketer, you should encourage clients to write feedback and testimonials of their experience. This has three significant benefits for your brand. First, it will enhance the brand creation and awareness among the audience. Secondly, it will grow brand loyalty and the belief of the outsiders to choose your venture. And thirdly, it will help you improve on the areas of improvement. 

Testimonials are great to build trust as they display live people talking about their experiences from a buyers’ perspective. In the case of real estate, where mass finance budgets are needed, positive feedback will act as a weapon. However, the role of testimonials isn’t finished yet. You must strategically place these notes on your website to display a sign of hope for clients.

Image Source: https://www.wordstream.com/blog/ws/2015/04/16/real-estate-marketin

Leverage Follow-up

You may find this confusing, but not every marketing idea should seem like one. Follow up is not an obvious marketing idea; it is a clever one. By consistently following up with the older clients, you can retain the relationship and gain their loyalty. You can ask them regarding their experience with you, wish them good fortune for the future, and send anniversary greets, holiday cards, promotional offers to stay alive in their minds. If they have a group of similar interests, they might promote your brand name. This is called mouth publicity. Follow-up services bring the confidence of clients in your brand, thereby building a better business.

Track their history: Last but certainly not least, keep track of their purchase history and buying pattern. Every client has a buying behavior; thereby, tracking is vital for your existing clients, as well as new prospects, have a way of making a purchase, i.e., festive purchases. Once you keep a check on their history, you know the right time to contact them and approach them.

Real estate marketing is tricky but doing it consistently is trickier. With these fantastic marketing ideas, you can win clients as well as retain the existing ones for a more extended period. Marketing for any industry is not a one-day affair. It takes time and constant efforts to make it flourish. Therefore, bring these ideas to use and experience an enriching marketing journey.

Diana Morris is Marketing Professional with over 8 years of Experience. She is interested in blogging and helps Small businesses with innovative ideas that keep pulling in newness and creativity. Currently, she heads marketing team at BizInfor, a b2b database solution firm providing various services like email appending, data appending, lead generation email lists, etc.