BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Why Your Marketing Emails Are Going to Spam and How to Fix It

Why are your marketing emails going to spam? We’ll offer some reasons and how you can fix the problem and get your marketing back on track.

The real estate market is one that keeps fluctuating, but there is always going to be a demand for new properties at different points in the year. As real estate professionals, reaching out to the right audience is crucial because you need your marketing efforts to bear some fruit. Working on a lead is a long process – from first tapping them to finally making a sale. This entire process can take a few months or even a year, and it’s essential that you’re using all the resources available on the table.

There are plenty of different marketing methods you can use to reach out to potential customers on the internet. However, email marketing is proven to be highly effective as you can get an ROI of 3,800% or more! Using emails can bring a big chunk of revenue for your real estate company.

Most companies have special budgets that are allotted for email marketing, and if you’re starting your own digital media campaign, emails are an absolute must.

With the upside of emails, there will be a downside. With the most glaring negative aspect of emails – spam. Up to 14.5 billion emails get marked as spam…in one day!That’s at least a whopping 45% rate, and you do not want your emails getting to the spam folder, because it becomes harder to get out.

What is Email Spam?

In layman’s terms, email spam is email that is unnecessary or irrelevant.

Emails that customers don’t see fit to keep in their inboxes are marked as spam. These emails generally get sent to spam by the inbox owner or via the filters most email service providers have. There is money that is invested in creating strong campaigns that can bring in the capital, and finding a way back from spam might be harder than expected in such cases.

Most spam emails are a consequence of poor planning, and it can lead to the public not believing your company’s advertisements. Close to 52% of companies claim that reducing email spam is a major priority for their digital marketing plans.

What Are the Risks Involved With Email Spam?

Emails come with many risks, and it can prove detrimental in a person’s inbox. Spam brings a degrading value with it, and people need to take the necessary steps to eradicate them from their inboxes completely. Many ESPs come with filters that mark spam and stop them from entering an inbox.

Companies can lose up to $20.5 billion in technical expenses and decreased productivity because of spam.

Many reasons contribute to spam, and we’ve marked a few of them with solutions you can use to avoid it from happening:

Reasons Why Emails Go to Spam?

Here are a few reasons emails get sent to spam –

Buying an email list

Consent is a crucial aspect of email marketing. Customers who don’t consent to receive emails should be left alone, and you must respect their decision. One of the worst things to guarantee your emails marked as spam is purchasing an email list. It is not just annoying, but ineffective, unethical and gets you to a spam folder for sure.

How to fix this – Building an organic email list by advertising and marketing with proper techniques is important. There are effective discounts you can give as a reward for customers joining your team.

Not having a physical address

Type of physical address is a must, and not having it is another reason for spam. Some form of traceability and accountability must be there when it comes to creating campaigns, according to the Federal Trade Commission.

How to fix this – If your company doesn’t have an address, add your registered one. The process is short and can be completed soon. Once you do so, you can add your address to the emails, and customers will be more responsive as well.

Small companies generally make these mistakes, and they don’t wish to be seen visible to a bigger audience.

Using the wrong “Trigger” words

Many emails come with features that can identify specific “trigger” words that eliminate them. Phrases like “double your income” or “There’s a prize waiting!” can be misleading and come with false connotations, garnering unnecessary attention, and can result in them sending the emails straight to spam.

How to fix this – Identify the “trigger” words that help in streamlining the entire procedure in the long term. Once a particular line is created, try to include organic or smarter words. You can check out a list of trigger words  here.

Writing weak headlines

A customer sees the headlines first when they receive an email, and generally, around 69% of emails are marked as spam because of the headline content.

Using properly researched headlines can make a big difference to you and the customer, and it’s crucial that you make the effort to ensure that it happens.

How to fix this A right amount of research can help you understand various types of compelling headlines, one which you can incorporate into your email. What is the headline you’d like to work with or what is the headline that would get you to open an email – that is an excellent point to start from, and you’ll be able to formulate better ones with time.

To Wrap Up:

Try to avoid these mistakes if you’re looking to move into a customer’s inbox. You can choose among some of the best email service providers and compare Active Campaign and Mailchimp which are the ones that are among the best in the business.

While Mailchimp is considered the best in the business of email marketing, many other alternatives will help you do an equally good job. Choose the right one and begin your process to success. Good luck!

 

 

 

 

 

 

 

 

 

 

 

 

Most Popular Articles

REX undergoes second round of layoffs

REX Homes, the discount brokerage behind an anti-trust lawsuit against Zillow and the NAR, announced its second round of layoffs late last week.

Oct 11, 2021 By

Latest Articles

Millennials struggle to compete with boomers for homes

Young people make up a smaller share of recent homebuyers than in previous years, most likely due to the increased market activity of baby boomers, a new Zillow housing market study found.

Oct 15, 2021 By