What’s Driving Brokerage Profitability?

In an effort to understand what successful brokerage firms are doing today to maintain and drive profit, REAL Trends recently surveyed hundreds of brokerages to identify the top five key drivers positively influencing their profitability.

  • Financial data on hundreds of residential brokerage firms across the nation.
  • The 5 key profit drivers as well as critical elements specific brokerages are implementing to execute on them effectively.
  • Why your tech platform should be rich and robust enough that your agents would buy it themselves on the open market.

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During the second quarter of 2022, 42.8% of new and existing homes sold were affordable to families earning the U.S. median income of $90,000, according to a recent study.

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