Research Study: Top of Mind Growth Strategies Empowered By Technology

In this first-of-its-kind, multi-year study of over 43,000 individual sales producers, HW Media has verified that there is a direct correlation between producer productivity and producers advertising to targeted audiences in order to stay top of mind.

The study found that the use of Custom Audience advertising through Adwerx was statistically correlated with a 15% increase in producer productivity, highlighting a valuable opportunity for enterprises to provide a proven marketing edge for their producers to engage with their network of clients and prospects to win more business.  Find out more below:

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RealTrends 500: 2022 was tough for most top public independent brokerages HW+

Compass CEO Robert Reffkin may have said it best when he told investors and analysts listening to the firm’s fourth-quarter earnings call that 2022 was a “very difficult year.” Despite the challenges Compass and Reffkin faced in 2022, his firm still managed to claim the No. 2 spot on the 2023 RealTrends 500 Public Independent brokerage rankings, second […]

Mar 24, 2023 By