2018 Real Estate Marketing Analysis

Adwerx and REAL Trends partnered to answer the question: What do agents and brokers spend their marketing dollars on? The results indicate a marked difference in priority. What might surprise you is the untapped potential for agents and brokers to align their marketing initiatives.

  • Find out what agents and brokers spend their marketing dollars on.
  • Why brokers need to create marketing programs that unify the needs of all stakeholders.
  • How brand growth backed by strong lead generation is a sure-fire recipe for growth and profitability.

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Where is the housing market headed?

Rising incomes, low interest rates and all other factors, including the balance between families looking for housing and the availability of housing, point towards a continuation of the strong housing market of the last 15 to 18 months.

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Existing-home sales rebound in September

Existing-home sales rose 7% in September after falling in August. But year-over-year, inventory of unsold homes decreased 13% last month to 1.27 million.

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