2021 RealTrends 500 Now Live!

The RealTrends 500, now in its 34th year, remains the undisputed leading report ranking the performance of the top residential real estate brokerage firms.

Gathering of Eagles

The Gathering of Eagles conference is the Trusted Source, offering brokers, managers and leaders valuable insider industry information on how to run a profitable business.

RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.

Newsletter

The RealTrends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow.

AgentBrokerage

We Are Defined By How We React to Adversity

In his new book, “Fly Into the Wind,” Lt. Col. Dan Rooney offers advice on how to harness faith and fearlessness on your ascent to greatness. I’ve also been listening to former Navy Seal Andy Stumpf talk about resilience and leadership. With both, the message is clear: We are defined by how we react to adversity. Resilience is about facing an obstacle and coming through stronger.

In today’s world of sudden lockdowns, panic-inducing media broadcasts, politicians trying to restrict what we do in our own homes, and the uncertainty of life as we used to know it, leaders understandably are focused on getting through. Where is your focus? Or, as Lt. Col. Rooney asks, “What is your divine mission?”

In real estate, your mission should be clear: It’s all about the people. Sure, the market is gangbusters right now and most agents are riding the high while blocking out all the uncertainty in the world. However, that high won’t last forever. The holidays will bring the usual slowdown and real estate professionals will face the fact that inventory is low, and COVID-19 is still impacting everything from where they eat to what they do and how they conduct their businesses.

Now is the time for real estate leaders to get personal with their real estate professionals and managers. Take time each day to call them to check in. Find ways to help them manage the stress of today’s life by teaching them how to organize their business for success. Forget the Zoom meetings and get face-to-face in an environment that is comfortable for them. Too many times, leaders get wrapped up in the business of real estate—budgets, business plans, etc. They forget that their real assets are their people. And, today, people are struggling. Anything you can do to brighten their day, provide them with hope, and give them tools for success, will pay huge dividends. It’s a balance between teaching them success techniques and providing small tokens of hope and appreciation.

While real estate sales may be up, there is still a lot of uncertainty due to the pandemic. Your resilience as a leader will be tested, and you will be defined by how you react to adversity. The way to come out stronger is to show how much you care about the people that you lead. We’re all in this together!

Most Popular Articles

RealTrending: eXp’s Glenn Sanford reveals what’s next for company

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.

Apr 12, 2021 By

Latest Articles

Homes in Black neighborhoods are undervalued by $46,000, on average

Homes in primarily Black neighborhoods are undervalued by an average of $46,000 when compared to similar homes in primarily white neighborhoods, according to a recently released Redfin analysis and report. Redfin analyzed data from more than seven million home sales between 2013 and February 2021, and determined that “bias and systemic racism” are the only […]

Apr 21, 2021 By