A brokerage’s or team’s website is often the first interaction a client has with the firm. It’s important that it be clear, attractive and easy to use. REAL Trends will evaluate the functionality, speed, design and overall performance of your website. We will provide you with benchmarking metrics and insight on the functionality of your competitor’s website. Here’s how we do it:
Step 1: Current Systems Analysis
Comprehensive analysis of the website, including design, elements, usability, information architecture and conversion points.
Step 2: Performance Evaluation
Industry-specific benchmark performance report with direct insight into top competitor key performance indicators.
Step 3: Website Recommendations
Detailed report with recommendations to optimize the design, traffic, content, lead generation and overall performance of your website.