Website Audit

A brokerage’s or team’s website is often the first interaction a client has with the firm. It’s important that it be clear, attractive and easy to use. REAL Trends will evaluate the functionality, speed, design and overall performance of your website. We will provide you with benchmarking metrics and insight on the functionality of your competitor’s website. Here’s how we do it:

Step 1: Current Systems Analysis

Comprehensive analysis of the website, including design, elements, usability, information architecture and conversion points.

Step 2: Performance Evaluation

Industry-specific benchmark performance report with direct insight into top competitor key performance indicators.

Step 3: Website Recommendations

Detailed report with recommendations to optimize the design, traffic, content, lead generation and overall performance of your website.

What Other’s Say

We’ve used Real Trends on multiple occasions to help define and implement our web strategies. In particular, we’ve hired Brent Driggers from Real Trends to provide expert guidance on developing new features on our website. We have made this investment because we see Brent and Real Trends as experts on the latest features and trends in Real Estate websites, and we believe the return on investment is significant.

Matt Curtis

Brokerage Owner, Matt Curtis Real Estate

We have enjoyed a partnership with RealTrends for many years. Our most recent project was our innovative new Community Guides. Brent and Bo helped us with wire frame design, SEO architecture, content and usability. They provide a nice balance of “visual beauty and technical architecture” in their approach. We would highly recommend RealTrends if you are considering consulting services.

Tony Floyd

Chief Marketing Officer, BHHS Georgia