A roundup of real estate technology news, new products and developments
Market Leader Extends Agreement with EXIT Realty Corp.
Market Leader extended their agreement with EXIT Realty Corp. International to continue to provide its software and services to EXIT associates across the United States and Canada.Market Leader has provided EXIT Realty Corp. International powerful marketing solutions since 2005, via EXIT Promo Shop.
EXIT Promo Shop features nearly two thousand professionally-designed templates, automated marketing campaigns, and a robust email, print, and direct mail marketing center. Market Leader is also an EXIT Realty Approved Supplier for the Market Leader suite of tools for agents, teams, and offices.
For more information about Market Leader, visit: https://www.marketleader.com
New Real Estate Start-up Studio
Former WeWork executive Dominic Penaloza is reinventing real estate in Asia by launching Asia’s first PropTech innovation studio. Called REinvent (“RE” is short for “real estate”), this “real estate startup studio” focuses on tech specifically for the real estate industry.
Consisting of a mix of 45 technology and real estate industry veterans, REinvent is an in-house, full-time, and full-stack technology development organization. All designers, engineers, real estate operators, etc. are based in offices in Singapore, Shanghai, and Taipei.
With this integration, real estate agents using Lone Wolf Transactions will be able to complete digital title orders with their local First American Title office. The integration includes file order/initiation, secure contract/document transmission, real-time file updates, a chat feature, and a status update dashboard for the real estate agent side. This will result in easier and faster order creation for agents on both sides of the transaction, simpler communication, and a secure channel for both agents and title representatives to share notes and files at the transaction level in their respective systems. The launch will commence in Oregon, and roll out nationally over the next several months.
Lone Wolf Acquires W+R Studios
Lone Wolf Technologies (“Lone Wolf”) is thrilled to announce that it has completed the acquisition of W+R Studios, a top provider of digital technology for real estate agents. The acquisition will add W+R Studios’ suite of solutions, including its competitive market analysis tool, Cloud CMA, to Lone Wolf’s Agent, Broker, and Association Cloud suites. With these expanded technology suites, Lone Wolf will further its mission to help real estate agents and brokers across North America provide a complete—and completely digital—experience for their buyers and sellers and reinforce their critical role in a rapidly evolving industry.
zavvie Offers Seller Preferences Report
Real estate is red hot, but how have iBuyers fared in the last quarter? Has their average time to close a transaction gone up or down? Are iBuyers seeing more or fewer offers being accepted by homeowners? And how are the new buy-before-you-sell bridge providers doing?
All of these questions — and more — are answered in the first-ever zavvie Seller Preferences Report created and released today by zavvie, the first end-to-end real estate brokerage platform encompassing all selling solutions.
The zavvie Seller Preferences Report is the first quarterly review of its kind for all the selling solutions available to homeowners throughout the U.S. The new report looks specifically at the relaunch of national iBuyers in all their pre-COVID markets and the increasing influence of bridge solutions in the marketplace.
The quarterly report features a new nationwide map that shows where leading iBuyer and bridge solution providers operate, market activity and volume, time to close and concessions stats, and offer acceptance trends.
The complete zavvie Seller Preferences Report is available for free at zavvie.com/seller-preferences.
Offerpad’s Homebuilder Alliance Partners with Sales Management Team New Home Star
In a new type of relationship within its rapidly expanding Homebuilder Alliance division, leading technology and real estate solutions provider Offerpad has become a partner of New Home Star, a national real estate sales and consulting firm that works with homebuilders to provide new home sales, marketing, and technology solutions. Offerpad’s Homebuilder Alliance program partners directly with dozens of well-known builders in markets across the country. This is the company’s first partnership with an outsourced sales and marketing organization. Offerpad and New Home Star’s partnership is now active throughout Offerpad’s Florida presence in Jacksonville, Orlando, and Tampa; the collaboration will soon extend to Phoenix, Arizona and San Antonio, Texas.
Through the partnership, buyers of New Home Star’s builder partners will be able to take advantage of numerous benefits through Offerpad’s Real Estate Solutions Center. New Home Star sales personnel now have the opportunity to present customers with Offerpad’s on-demand selling solution, including a no-obligation cash offer on their existing home within one hour; a flexible closing date of their choice; an extended 270-day window after offer acceptance; five days of Extended Stay in their existing home after close; and a free professional local move into their newly built home.
RealSure Relaunches to 5 More U.S. Cities
Rolling out to Orlando, Sarasota, Fort Meyers, Sacramento and Chicago starting this week through December 19th, the reimagined RealSure program will now be available in ten total markets ((including Colorado Springs, Denver, Tampa, Austin and Dallas) to home sellers who have a qualified property and work with a participating real estate agent affiliated with Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, ERA or Sotheby’s International Realty.
The relaunched program debuts RealSure’s new features to improve the home seller experience. The refreshed design of RealSure further solves for the uncertainty most consumers face when selling their home – what is the best price I can achieve in the market, and should I wait to look for my next home until my current residence sells? Here’s a reminder of what its two defining programs offer:
RealSure Sell, bringing home sellers the certainty of a cash offer while they work with a trusted agent to find an even better offer to maximize the sale of their current home; and
RealSure Buy (formally known as RealSure Mortgage), where the choice is up to the home seller. Whether they accept the RealSure Cash Offer or a third-party offer, RealSure Buy’s added benefits help to ensure they can win and move into a home they love with ease. Complementing the original structure that made the RealSure Buy experience successful for home sellers, new features include:
- Assured Close: RealSure now provides an option, subject to program terms and conditions, to extend its 45-day cash offer up to an additional 45 days, giving home sellers the flexibility they need to close on a third party offer while having peace of mind if that deal falls through, they still have RealSure’s cash offer available; and
- Flex Stay: RealSure home sellers now have the option, subject to program terms and conditions, to stay in their current home for up to 30 days after closing their sale while they prepare to move into their next home.
Engel & Völkers Americas Launches MaX, a Marketing Intelligence Platform that Develops Custom Strategies for Real Estate Advisors
Engel & Völkers unveiled MaX, a proprietary business intelligence platform that acts as a personal marketing strategist for each real estate advisor in the brand’s Americas network. MaX analyzes both external and proprietary data points, such as geography, target clientele and current listings to deliver each Engel & Völkers Americas advisor with a customized marketing plan to best reach and influence their ideal clients when they are searching for a real estate professional to represent them when buying or selling a home. Furthermore, MaX is also able to deliver unique intelligence for marketing any property in the Americas so that advisors can build a powerful marketing strategy for any listing to ensure maximum influence among prospective buyers. With the ability to generate more than a billion unique marketing strategies, MaX delivers the optimal one for every advisor, and each listing.
The core of MaX is built on an algorithm that delivers a custom marketing strategy that prioritizes the channels on which an advisor should focus their marketing efforts and investments, including industry portals, digital advertising, Facebook, Instagram, events, print advertisements, direct mail and more. By ranking different channels by effectiveness for specific markets and consumer sets, MaX allows advisors to conduct smarter, more targeted marketing.
MaX is a proprietary technology built internally by Engel & Völkers Americas’ technology and marketing teams. For more information about MaX, visit https://www.max.evrealestate.com/.
New ‘Homes.NYC’ Resets the New York City Home Search Experience
Gabriels Technology Solutions, a leading developer of property search solutions and business software for real estate brokerage firms worldwide, including Douglas Elliman and Christie’s International Real Estate, is launching Homes.NYC – a revolutionary way for consumers to search for homes in New York City.
Homes.NYC delivers an improved home search experience that is unique to all others by offering high resolution aerial neighborhood video and exclusive building video, photos, and virtual tours. At launch, the site makes more listings available in Manhattan than other search sites like StreetEasy, exposing more inventory to home shoppers with an exquisite presentation.
Homes.NYC is integrated with RealPlus, a provider of internal listing systems in New York City including the largest local brokerage firms, ensuring site visitors access to the most accurate and up-to-date information available.