Tech Firm Market Leader Joins the Keller Cloud
Keller Williams has announced Market Leader, a pioneer in sales and marketing technology for the real estate industry, as a Platinum Partner in the Keller Cloud Innovator Program.
“We’re excited to continue to partner with Market Leader and plug their applications into the Keller Cloud,” said Josh Team, president, Keller Williams. “This collaboration offers our agents the opportunity to leverage Market Leader products in their businesses, and in turn, Market Leader solutions are strengthened through their integration with the most robust data-driven smart platform in real estate.”
Market Leader is part of the Constellation Real Estate Group, which is a division of Constellation Software, Inc. The Constellation Real Estate Group acquires and invests in real estate software brands that are committed to providing long-term solutions and partnerships with franchises, brokers, agents, MLSs, and associations.
Through the Keller Cloud Innovator Program, Keller Williams collaborates with leading technology companies, like Market Leader, to enhance the operations of real estate businesses via the Keller Cloud, a proprietary, AI-fueled real estate cloud for Keller Williams agents.
Using a Keller Cloud application programming interface, or API, available for outside technology developers, KCIP enables the integration of additional top technology tools within an agent’s Keller Cloud solutions.
Through benefits resulting from the Keller Cloud Innovator Program, KW agents can now further customize Command, a smart CRM-plus suite of solutions. Recently, KW released Command into a general availability lab for its agents.
Market Leader Pro, a set of tools for agents to generate and close more business, will also be included in the launch of the forthcoming KW Marketplace: an app store for KW agents to browse top software integrations made by non-Keller Williams developers.
“We’ve been a proud technology partner to Keller Williams Realty for the past eight years with the common goal of delivering tools that increase productivity,” said Scott Smith, president and general manager, Market Leader and Constellation Real Estate Group. “And, we’re delighted to extend our multi-year partnership to provide KW and their associates a competitive advantage.”
Market Leader has been a partner with KW since 2011, being principally involved with KW’s award-winning eEdge platform, a complete lead-to-close business solution.
“Our Innovator Program is a giant leap for us at Keller Williams and real estate as a whole,” said Team. “We’ve created a true innovation hub – an environment where we can bring to life the best ideas from the most innovative disruptors, driving change like this industry has never seen.”
In February, Fast Company ranked KW the No. 1 “Most Innovative Company” in real estate. KW is also releasing an enhanced version of the company’s consumer app in late Q2 ’19.
More information on the Keller Cloud Innovator Program is available at go.kw.com/innovators.