BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Success by Numbers: Conversions and ROI

 

How to Track Conversion & ROI

 

You’ve established your digital marketing budget, had your awesome design team create great ads and now your campaigns are up and running. You’re done, right? Wrong! What have you done to track your return on investment (ROI)? Setting up relevant conversions can help you bridge the gap between your digital marketing efforts and the effectiveness of your traffic sources.

According to the REAL Trends Online Performance Study, a little over half of the brokerages were effectively tracking conversions. Don’t be the half that neglects one of the easiest things you can do to track lead sources.

 

Follow these simple steps to get started:

 

Sweep your website to evaluate opportunities for lead capture. Whether it’s a contact us form, a registration landing page or an opportunity to save a property listing, these are great ways to capture information. Be mindful of the landing page URL for each of these lead capture opportunities. If the URL is the same, your job just got a whole lot easier!

 

Set up a corresponding goal in Google AdWords or Google Analytics for each identified lead capture opportunity. If your lead capture pages have one URL, you will only need to set up one goal.

 

Both AdWords and Analytics will generate a tag that will need to be implemented on your website for the specified conversion goal. The placement of the tag will vary depending on the conversion goal (Ex: event, form, conversion, awareness, etc.)

 

You’re all set! You can now begin to track your ROI and tweak your campaign as needed. Based on visitor interaction, you will be able to see your conversion rate.

 

The Online Performance Study is on us so enjoy your FREE download.

 

Most Popular Articles

Where is the housing market headed?

Rising incomes, low interest rates and all other factors, including the balance between families looking for housing and the availability of housing, point towards a continuation of the strong housing market of the last 15 to 18 months.

Oct 18, 2021 By

Latest Articles

Abortion, marijuana laws play a role in relocation decisions

People take the politics of a place into consideration when deciding where to move, but other factors including housing affordability and access to jobs and schools take priority, Redfin study shows

Oct 19, 2021 By