The 2012 REAL Trends Broker Performance Report, which has data for calendar years 2010 and 2011, is available for sale. We believe this report to be the most detailed study of its kind ever assembled for the residential real estate industry.
This study is offered as a benchmarking tool for broker-owners and executives looking for data on how residential brokerage offices are run. We have taken great care to ensure that the information contained in this study is reliable and verifiable. The data was independently and voluntarily supplied by over sixty residential brokerage firms (who will received one complimentary copy of this report), with our research being conducted between February and April of 2012 and based upon 2011 and 2010 results. All information collected was treated with utmost confidentially. No individual company results will be given nor will we reveal the names of any of the firms that participated.
We received valid surveys from firms found throughout the United States and Canada, ranging in size from single-office companies to some of the largest brokerages in North America. The companies in this study closed over 200,000 transaction sides combined; over 25,000 sales professionals in over 650 real estate offices are represented in this research.
We are extraordinarily thankful and grateful to the firms that participated by sharing their information. We trust that you will enjoy examining this research and find it to be an indispensable resource as you make hiring and compensation decisions.
For those seeking more detail specifically on compensation, we encourage you to explore the 2011 REAL Trends Broker Compensation Report, which details the pay and benefits for nine key positions within a residential brokerage company.