BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Simon Chen to Bring “Electronic” Back to ERA Real Estate

ERA Real Estate is jumping on the augmented reality train with its launch of Showoff, where luxury home buyers can see exactly what a prospective home would look like once they apply their own personal style, finishes, and furnishings. The program allows buyers to virtually stage ERA listings by choosing the style of home interiors they may choose. Buyers can revamp flooring, window treatments, swap out countertops, and paint colors as well as create virtual custom landscaping, masonry and roofing materials. Showoff offers more than 54 home and garden style categories with more than 10,000 individual options as well as 3-D furniture and paints colors from major manufacturers including Benjamin Moore, Sherwin Williams, and more for buyers to browse and apply to a listed home.

ERA Real Estate

In addition, ERA Distinctive Properties launched a new lifestyle search engine, which allows potential buyers to choose from waterfront and golf course homes to wine and vineyard and ski properties. The Distinctive Properties interactive website features large format photography, mapped with a series of hotspots which seamlessly alter design options selected by the user. From waterfront properties to homes nestled in the mountains, luxury brokers and agents can help clients customize their future home and overlay designs they can put into action after the purchase. This digital environment helps buyers more easily determine whether a home is a good fit for their lifestyles, with the option to ‘click to buy’ the products they like the most.

“When purchasing a home, it’s important that the buyer is able to visualize themselves living in the space, but sometimes a cosmetic detail can be a deal breaker,” says ERA CEO Simon Chen. “This AR and staging technology can illustrate the full potential of a property in a few easy clicks.”

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