RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Simon Chen to Bring “Electronic” Back to ERA Real Estate

ERA Real Estate is jumping on the augmented reality train with its launch of Showoff, where luxury home buyers can see exactly what a prospective home would look like once they apply their own personal style, finishes, and furnishings. The program allows buyers to virtually stage ERA listings by choosing the style of home interiors they may choose. Buyers can revamp flooring, window treatments, swap out countertops, and paint colors as well as create virtual custom landscaping, masonry and roofing materials. Showoff offers more than 54 home and garden style categories with more than 10,000 individual options as well as 3-D furniture and paints colors from major manufacturers including Benjamin Moore, Sherwin Williams, and more for buyers to browse and apply to a listed home.

ERA Real Estate

In addition, ERA Distinctive Properties launched a new lifestyle search engine, which allows potential buyers to choose from waterfront and golf course homes to wine and vineyard and ski properties. The Distinctive Properties interactive website features large format photography, mapped with a series of hotspots which seamlessly alter design options selected by the user. From waterfront properties to homes nestled in the mountains, luxury brokers and agents can help clients customize their future home and overlay designs they can put into action after the purchase. This digital environment helps buyers more easily determine whether a home is a good fit for their lifestyles, with the option to ‘click to buy’ the products they like the most.

“When purchasing a home, it’s important that the buyer is able to visualize themselves living in the space, but sometimes a cosmetic detail can be a deal breaker,” says ERA CEO Simon Chen. “This AR and staging technology can illustrate the full potential of a property in a few easy clicks.”

Most Popular Articles

Livian’s Adam Hergenrother on the race to become real estate’s “Amazon”

Today’s RealTrending features an exclusive interview with Adam Hergenrother, CEO of Adam Hergenrother Companies and founder of Livian in partnership with Keller Williams Realty. Adam talks about the blurring of lines between brokerages and teams, the race to become the “Amazon” of real estate and how lead generation is evolving.

Dec 06, 2021 By

Latest Articles

10 ways to boost your real estate business and give back

Here are 10 ways to introduce some new people, processes, challenges and color into your Real Estate world…and I’m willing to bet if you step outside your comfort zone a bit, your efforts will even help you reach the next level in your business without an extra door-knock or cold call!

Dec 07, 2021 By