RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.


The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Selling a Smart Home: A Real Estate Professional’s Guide

Over the years, homebuyers are becoming a lot smarter with regards to what they should be looking for in a house. As such, many homebuyers are seeking smart home technology in their dream homes.

For the most part, smart homes sell much faster for many reasons. One significant reason is that security and automation features can increase the resale value by at least fifteen percent. Also, it is obvious that the sought-after tech features are an advantage for any property on the market.

Undoubtedly, technology alone can sell the house for you. Here’s a quick realtor’s guide to selling a smart home. Read on to know more!

Highlight Ease of Use

Smart door locks, thermostats, lighting, and more are conveniences that cannot be exaggerated. All of these devices can be regulated through a mobile phone, particularly if there’s a central hub to link all these devices with one application. Take the Scout Alarm Security System, for instance.

You can easily connect all your sensors by plugging the Scout hub into your router. Do read a Scout Alarm review to learn more about this product.

As a real estate agent, you can ask potential homebuyers about their preferred temperature in the home. In this way, as they enter the house, it is set to the comfortable temperature of your clients. What’s more, many smart home devices can be integrated with voice assistants such as Amazon Echo and Google Home.

Emphasize Safety Considerations

Most security systems integrate with smart home technology features. Thus, viewing the live or real-time video feed of the house from the mobile application you use to regulate your smart devices is very easy.

You can monitor what is happening in the property, arm and disarm the security system, and get alerts if it detects motion. Additionally, some security systems are connected to a monitoring station that’ll notify authorities if an undesired activity is detected. But of course, homebuyers will need to get their own security system when they purchase the house.

Demonstrate How Simple the Features Are to Use

Don’t just tell the clients about the features, show them. Sure, talking about the smart features can excite and enthrall homebuyers, particularly if they don’t know a lot about these technologies.

However, showing a smart home function is more impressive. For instance, you can change the thermostat or lighting by giving voice commands. When homebuyers know how to use the particular technology, they might be elated about the benefits. Also, it is wise to outline the future possibilities homebuyers can take advantage of with the smart home technology.


As a real estate professional, knowing the nuts and bolts of smart home technology or home automation can benefit you. It is especially true as technology becomes more common and widespread. Keep in mind that not only do these smart features make the house more appealing and enticing to homebuyers, but they can also raise the market value and purchase price. So, it’s a win-win situation for you as a real estate agent, the home seller, and the homebuyer.

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