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REAL Trends visited with four brokerage firms in four different markets to understand their goals when working with online lead providers, including their views and experience with Zillow’s Premier Broker program.
All firms interviewed use a multi-platform approach to online leads, including but not limited to Zillow, Realtor.com, Facebook and their company website.
Each firm reported its ability to achieve success in their relationship with Zillow and expressed varying reasons for supporting the Premier Broker program. The end goal for all firms interviewed can be boiled down to profitable growth.
Taking a closer look, REAL Trends discovered how each of the firms used online leads through Zillow’s Premier Broker platform to tackle a specific pain point in achieving that growth.