BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

The race to become real estate’s “Amazon”

Livian’s Adam Hergenrother on the race to become real estate’s “Amazon”

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

VIDEO: Do Relationships Still Matter in Real Estate? New REAL Trends Study Shows YES!

 

90% of all Buyers and Sellers Used an Agent, Up 9% From 2001

In a recent consumer-focused study produced by Harris Insights & Analytics and underwritten by REAL Trends, the California Association of REALTORS and The CE Shop found consumers still value relationships with real estate professionals.

 

This is the fourth in a series of housing consumer studies done by Harris Insights and REAL Trends, the first being publish in 2001. Surprisingly with the increase in technology and emergence of real estate tech giants like Zillow, Trulia and Redfin, the latest study shows the usage rate of agents by consumers is at it’s highest recorded value yet. And to dispel the myth that millennials are turning away from real estate professionals, the usage rate for the age group 18-34, was 91%. In fact the usage rate for the oldest generation segment in the study, 55+, had the lowest usage rate at 81%.

The study also includes information on which websites were used most by consumers when searching for agents, the factors that mattered most when selecting a real estate professional, and the importance of services provided by real estate professionals.

 

relationships still matter

 

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Eureka, California: An oasis for climate (and equity) refugees

Californians who wish to remain in-state are descending on Eureka, the rare California town with relatively modest home prices, making it a haven for those who cash in on the equity gained through their previous abode.

Dec 08, 2021 By