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RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

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VIDEO: Do Relationships Still Matter in Real Estate? New REAL Trends Study Shows YES!

 

90% of all Buyers and Sellers Used an Agent, Up 9% From 2001

In a recent consumer-focused study produced by Harris Insights & Analytics and underwritten by REAL Trends, the California Association of REALTORS and The CE Shop found consumers still value relationships with real estate professionals.

 

This is the fourth in a series of housing consumer studies done by Harris Insights and REAL Trends, the first being publish in 2001. Surprisingly with the increase in technology and emergence of real estate tech giants like Zillow, Trulia and Redfin, the latest study shows the usage rate of agents by consumers is at it’s highest recorded value yet. And to dispel the myth that millennials are turning away from real estate professionals, the usage rate for the age group 18-34, was 91%. In fact the usage rate for the oldest generation segment in the study, 55+, had the lowest usage rate at 81%.

The study also includes information on which websites were used most by consumers when searching for agents, the factors that mattered most when selecting a real estate professional, and the importance of services provided by real estate professionals.

 

relationships still matter

 

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