BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

BrokeragePodcasts

RealTrending Episode 94: Brokerage Personnel Cost Trends, Biden’s $15,000 Tax Credit and M&A vs. Organic Growth

Here is a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Employment/Personnel Costs: In 2015, brokerage companies spent 31.8% of their company revenue or gross margin on employment costs. As we proceed closer to today, it’s declined to 30.8%. What this tells us is that brokers have not cut a lot of employment costs in their brokerage companies, and again, this is all models, all brands, all locations, but it has remained very stable for the last five or six years.

$!5,000 Tax Credit: Concerning the potential impact of President Biden’s $15,000 tax credit, there’s an old saying that if you really want to cause some damage, get a fire going, and then pour gasoline on it. It’s a noble thing to offer, particularly to first-time homebuyers—a $15,000 tax credit to help them better get into home ownership. But, the long-term data and the current market make this tax credit a less-that-stellar idea.

M&A vs. Organic Growth: Look, it’s good to do both. As we tell people, when in your local market, if you’re trying to grow, you want to have a recruiting system to recruit good agents. No matter what else you’re doing in merger and acquisition activity, that’s a must.

RealTrending features Steve Murray, founder and partner with RTC Consulting and a senior advisor to HousingWire. He offers insight and analysis on three trending real estate issues. Steve’s 30+ years in the industry allows him to give you a deeper understanding of today’s real estate business happenings. Hosted by Steve Murray and produced by Victoria Wickham. 

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