BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

The race to become real estate’s “Amazon”

Livian’s Adam Hergenrother on the race to become real estate’s “Amazon”

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

REAL Trends Offers You Options for Challenging Times

These are among the toughest times a brokerage will ever have. This wasn’t an oncoming recession like most of the past 40 years—this is a precipitous decline in housing sales activity. No one saw this coming and most are not prepared.

REAL Trends has served the brokerage industry as The Trusted Source for 34 years. We’ve lived through many of the ups and downs of the housing market. We have advised companies of all kinds, sizes, and regions as to how to plan for these events—how to get to the other side.

We’ve also helped hundreds of firms that decided it may be time to exit. Despite what many think right now, there are investors and purchasers with capital who are interested in residential brokerage firms as businesses with solid futures.

We do not represent these investors or purchasers but are aware of them, what their goals are, and how they approach investing in brokerage firms.

We would like to extend an invitation to leaders of brokerage firms who would like to have a confidential, no-cost conversation with us about their options, whether that be ways to get through this challenging time, or investigate a potential exit.

Our best wishes to you that you, your family, and your team are safe and healthy.

For more, contact Steve Murray, president at smurray@realtrends.com or Scott Wright, vice president at swright@realtrends.com                         

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Eureka, California: An oasis for climate (and equity) refugees

Californians who wish to remain in-state are descending on Eureka, the rare California town with relatively modest home prices, making it a haven for those who cash in on the equity gained through their previous abode.

Dec 08, 2021 By