BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Nextdoor Announces New Real Estate Service Called ‘Your Home’

Nextdoor Announces New Real Estate Service, Your Home

Nextdoor Inc. is rolling out a new service, Your Home, to provide real estate agents with greater visibility among neighbors as they build their local reputation at the neighborhood level. Nextdoor is built on the power of local, and, every day, neighbors are using Nextdoor to find trusted, useful, and relevant local information to address their daily neighborhood needs.

The real estate industry has long been built on agents ability to build strong, local relationships. With 1 in 4 conversations on Nextdoor related to real estate and the home, real estate agents are turning to Nextdoor to engage in the conversation, position themselves as the neighborhood expert, and utilize the focused reach of the network to strategically share neighborhood tips and advice.

Real estate professionals’ engagement on Nextdoor is enabling them to become synonymous with a neighborhood, serve as a trusted and valuable resource to residents, and gain a digital word of mouth reputation as a desired listing agent.

“We know that real estate agents are the true local experts of communities. Nextdoor continues to be invested in this by building out our existing tools to provide meaningful ways for agents to connect with potential home buyers and sellers,” said Lauren Nemeth, Chief Revenue Officer of Nextdoor. “With Your Home, agents have yet another touchpoint to build their brand, establish credibility, and build relationships with the neighbors they serve.”

With Your Home, agents will be able to increase brand exposure as their business and contact information will now be featured alongside the content and insights homeowners value most– their home. Agents will be able to connect with a premium audience who are actively researching the local real estate market and/or the value of their home and showcase local expertise. Nextdoor is the only consumer platform that verifies who lives within the home and provides an effective digital communication platform for real estate agents to engage in one-on-one conversations about the home.

“For agents, there is nothing more valuable than being able to build strong relationships at the local level. Nextdoor has been one of the most effective tools to stay top of mind among residents in my area,” Portland, Oregon-based real estate agent Joe Kennedy shared.

“As neighbors turn to Your Home to better understand their homes value, trusted agents will be at their fingertips to share unique insights that ultimately could inform decision making as it relates to the home.”

Agents can sign up for Nextdoor Neighborhood Sponsorship here. Prices are determined by three key factors: Nextdoor members (number of members in your ZIP code); Home value (median) home selling price in your ZIP code; and market score (how homes are selling in your ZIP code).

To access Your Home from the Nextdoor app, tap on the hamburger icon on the bottom-right side of the screen. From there, tap on the “Real Estate” section and then tap “Your Home” at the top of the screen. If you’re an agent or broker interested in real estate advertising on Nextdoor, claim your ZIP code(s) and get started with Neighborhood Sponsorships here.

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